My first app funnel numbers are in… WTF?

🚀 Road to 1,000,000 Votap users - Day 80 | Current: 1467

→ 50% of people who click through to our App Store page install the app.
→ 70% complete registration, including phone verification and profile setup
→ 23% of installs started the trial.
→ 1 in 7 trials has converted to paid so far.

The data isn’t perfect yet. AppsFlyer is delayed in places, hence somehow having more first voters than registrations, and the sample is still small.

Here’s what excites me: we haven’t optimized or A/B tested ANYTHING yet. This is the baseline. Now we start breaking the funnel apart and seeing how far we can push it.

Download Votap from the App Store!

More tomorrow.