User engagement is the lifeblood of any SaaS business, but there is really no easy way to quantify it. Sherlock allows all SaaS businesses to (a) score the engagement of their users, accounts and segments; and (b) ship that score to all their important operational tools.
Hi everyone - we're really excited to be re-releasing Sherlock to the world (we had released an MVP about 18 months ago, then went through an acquisition, blah, blah, blah). Happy to answer any questions you have here!
We're pretty excited about integrations. You can currently ship your engagement data to:
- Intercom: Great for helping your CS team figure out how to help your trial users. If a user has a score > 50 in their first 7 day, you can assume they're figuring things out. Maybe send a few pro user tips to get them to the next level. If a user has a score < 15 after the first 7 days, it's red alert time. They need help.
- Salesforce: Great for helping your sales team prioritize which free users need a little nudge to become paid users.
- Segment: Getting your data back into Segment makes it easy to connect your engagement data with the tools your team rely on.
We'll also be launching an integration with Slack soon! I'm pretty excited about this because it helps your whole team gain a better understanding of who your users are and how they're engaging with your app.
In my opinion what makes Sherlock powerful is its integrations with other platforms (especially marketing and sales platform). It has true potential to go bigger.
Just one question, as far as I know, there are many apps on the market that include both tracking user's analytics and taking actions (remarketing...) So how will your app compete with that?
(Oh and I'm a big fan of Sherlock Holmes, so, a round of applause for your pricing names)
@tuanmon1604 Hey Alan - great question. Sherlock is quite different than remarketing tools. While those tools can use a user's actions to trigger ads, etc....Sherlock is really about understanding the engagement of a user base and being able to use that data to drive action across the organization (which is mostly achieved via the connections with other platforms). I'm sure if you give it a try, you will see it's quite different...
@dskaletsky Yes, since you said that it would be used to drive actions, then I'd suppose that action is something related to "remarketing" or such.
But if Sherlock can provide super detailed engagement data of the users (like, much better than a 2-service app could do) then I believe you have a point. Anyway, will be registering and trying to testify that!
Cool update to Sherlock - our Intercom integration allows you to ship user engagement scores directly into Intercom. It's pretty sweet and amazing for a CS use case! https://medium.com/@Sherlock_sco...
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