Hey Hunters,
Today, we launched the first music video experience within a Snapchat lens for Major Lazer’s latest track. The story is split over two lenses and can be found on Snapchat today, 22n May 2017 or by snapping our unique snap codes.
Working closely with the Snapchat development team and North Kingdom we pushed the limits of a traditional Snapchat lens in a way that has never been done before. Going from the typical 10 seconds per lens to a full minute of content, split up into two lenses.
People can send their snaps of the experience to snapmajorlazer@bacardi.com to be featured in the supercut video made from UGC snaps.
Hope you enjoy it!
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