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Giuliano Di Pace

New Snapchat - The new Snapchat, redesigned to separate social from media

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New Snapchat now separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right.

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Sooraj Chandran
Instagram be like - let the work begin.
Alexander Malakhov
@iamsooraj 8 days later - welcome Instagram Direct.
Ryan Hoover
The biggest update in this release is the separation of social (i.e. your friends) and media (i.e. entertainment content), similar to the rumors that Facebook might do the same to their coveted feed by tucking brand content behind an Explore feed (see @sarahintampa's TC article on this). Side note: I found it interesting that @evanspiegel introduced the feature in the promo video. Previous videos were typical flashy music videos showcasing new features.
Jordi Bruin
@sarahintampa @evanspiegel @rrhoover It feels like this promo video wasn't made for snapchat's users but more for the press / investors in mind (seeing as the redesign was also announced in that earnings report thing a few weeks back).
Jaimin Patel
@sarahintampa @evanspiegel @rrhoover It would be interesting to see how the ad revenue affects this change. As now number of media ads/snap story clicks and views will surely go down a lot of folks only interested in a social private network. (my assumption!)
Jaimin Patel
@sarahintampa @evanspiegel @rrhoover As we can see Facebook is moving/planning in adjusting the feed (changing algo or whatever you say), I guess Evan was again the first mover. the question still remains, how it affects the revenue.
Peyton Hayslette
So a content filter and a relevancy algorithm is a redesign these days 🤔
Josh
Interesting. Still feel like Snapchat breaks every UI rule in the book.
Abadesi
@jkhco This is a solid point, it's funny watching people unfamiliar with it try and understand how it works... they've never been afraid to challenge conventions at risk of alienating people 👻
Tom Charde
@jkhco @abadesi After two years of use, I still don't understand how much of it works.
Daeshawn Ballard
This is very pro-user and that's awesome, but I'm curious as to how the advertisers will react to this. Can't wait to try it out.
Teague Loughman
Evan’s smart to double down on friends - it’s Snapchat’s best differentiatior from Insta (no pressure from likes, comments, perfectly filtered content, posting at peak times, etc). wonder how they will separate “creators” in discover from “friends” in chat? people who are mutually friends with each other = chat screen? if so, viewership of stories is definitely going to go down for creators...
Jared Schaffer
@techteague I had the same question and read in this article that if someone follows you back it's considered a friend, and if it doesn't follow you'll see their story on the discover page.
Sébastien Bauwens
The announced reboot of Snapchat was not so huge :) I was thinking about a total identity rebrand and UI overhaul. They kept the ghost logo which actually doesn't reflect what is Snapchat now
Andrea Hill
Wait, what? Who is going to choose to be advertised to and want to go to that side. And which advertiser is going to choose to be relegated to be hidden?
Sébastien Bauwens
@afhill The strategy is to gain some more users first. Then thinking about advertisers. Without new users advertisers won't pay ;)
braxton
This is interesting. For sure a different experience for users but it’s something I’m looking forward to, can’t wait to see how others react to it.
Brandon McConnell
Love the layout. Is there still gonna be an easy-to-access alphabetized list of the people I follow where I can watch their stories? That's really the main thing that was holding me back from switching to IG Stories. I'm a loyal snapchattee to the extent that to this day, I've still never posted a single story outside of SC, but the simplicity of snapchat's story findability has always been its winning feature for me.
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