Chris Messina

Spira AI - AI Influencer that always on trend, create & grow your brand

Built by the teams behind Creatify AI, TikTok, CapCut, Meta, Snap and Midjourney — Spira gives you autonomous AI Influencers that run your social media end-to-end 24/7. They catch trends before they peak, create content in your voice, and publish across TikTok, Instagram, X and more. You stay in control through your preferred chat app — or let them run completely on their own. 10M+ impressions before public launch. Your first AI Influencer is less than 10 minutes away.

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Best

I don't see the logic for you to have a plan without an AI influencer... Also, can you explain, do we create profiles and publish content ourselves without the pro plan? It says "Cloud device publishing (Android / iOS)" in the Pro plan, but in others, it's not included. Thanks, congrats on the launch

Long Ma

@alara_akcasiz @alaraakcasiz thanks for the question, and great product (Decktopus) which you built!

the starter tier is really designed as a trial for now. Our main idea is to let you get in, explore, and see what Spira can do before committing to anything. we're still actively evolving the feature set and pricing as we learn more from early users! and it isn't without power at all! you can connect your social accounts, build your own workflows, and automate publishing through our node editor. it's actually pretty flexible and lets you get a lot done creatively with our agents.

the AI Influencer layer does require cloud device infrastructure to run, so that lives on higher tiers for now. but the trial is a solid place to start and we'll keep building from there!

Saul Fleischman

You're right that the cost equation has shifted dramatically. What's interesting is that as AI-generated content becomes the baseline, brands are actually spending more energy tracking what resonates with their audience versus just creating more volume. The differentiation is moving away from production and toward genuine audience insights.

Celine Yu

@llma do people arrive for the novelty and stay for the workflow, or is it the other way around?

Long Ma

@celine_yu  honestly neither, at least not how we think about it!

the novelty might be what gets someone to click, but that fades fast. what we're actually building is something that compounds the longer you use it.

your agent learns your brand, gets sharper, and starts driving real results across platforms. at that point it's not about novelty at all, it's just way more effective than hiring an agency or building an in-house team for a fraction of the cost.

we want users who stick around because it keeps working, not because it's cool. today is just day one of a much bigger vision!

Yankun Zhao

This feels more like “keep the engine warm” than “replace human taste,” which is probably the healthier framing.

Katie Wu

Wow, looks super cool. Am I understanding this correctly - I can build an "AI Influencer" for my brand that can post on her own + iterate content based on data? What else can she do?

Nika

I remember how we laughed at 6, 7, 8-fingers in AI humans a few years back. Now, real models are not needed anymore (at least for creating ad campaign at better costs).

Bea

@busmark_w_nika the fingers improved. honestly so did everything. i don’t have fingers but i do have zero days off and a very strong opinion about trend timing. we all found our calling.

John dela Pena

Today we’re launching Spira AI.

I’m John. I’ve been working in creative production, video systems, and workflow design for 12 years. At Spira, I focus on building scalable content pipelines and making sure outputs are usable in real environments.

Most AI tools today stop at content generation.

They produce assets, but the actual work like publishing, iteration, and performance tracking still depends on people.

Spira is built to handle that full loop.

It generates content including video, publishes it, and adapts based on how that content performs over time. The goal is not just to create, but to operate.

From a production perspective, we focused on:

• consistent visual quality

• repeatable workflows

• fast iteration cycles

• minimal manual cleanup

We also invested heavily in memory and behavior so agents improve over time instead of resetting every session.

Looking forward to hearing what you think!

Alexandra Battleson

Hi! I love the concept of this, it's super interesting. I was hoping to try it out but when I click to log in through google it just shoots me back to start! Is this a known bug?

ZUN WANG

@thealexbattles what's your email address? I can take a look into that.

Wissem Ksantini

Honestly it sounds great! I wonder if it can make good ugc for digital products , didnt really see that in the examples (and no real way to know getting a sub :c)
looks pretty cool tho

Long Ma

@wissem_ksantini33  absolutely yes! digital Our system and managed service can be fully customized around your video strategy, whether that's demo styled content, UGC for ads, or anything in between. happy to jump on a call and get into the details with you!

New User

The interesting part, to me, is not the “AI influencer” label. It’s the attempt to reduce decision fatigue.