Finbarr Taylor

Startup Tarot Cards - Predict your burn rate. Divine your runway.

A 78-card, fully illustrated tarot deck that reimagines classic tarot through the lens of startup culture. Designed by founders for founders, the deck translates Major Arcana and suits into startup themes like burn rate, runway, capital, and growth, blending reflection, humor, and founder lore. It works as a real tarot deck for readings or as a playful conversation starter and gift for anyone who’s lived the startup life.

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Finbarr Taylor
Built with friends as a fast, playful experiment in collective creativity. We were inspired by late night startup conversations, founder folklore, and the way tarot archetypes map uncannily well onto company-building - risk, luck, conviction, burnout, and momentum. The goal wasn’t polish or perfection, but to ship something fun in days, use modern generative tools end-to-end, and turn shared startup scars into a deck that makes founders laugh, reflect, and feel a little less alone.
Nate Tucker

@finbarr Couldn’t agree more. This really felt like collective discovery rather than making a product, letting shared founder folklore, late night conversations, and tarot archetypes collide and seeing what emerged.

The constraint of speed mattered a lot. Shipping in days kept it honest, playful, and a little raw, which feels true to how founders actually experience risk, luck, burnout, and momentum.

Grateful we got to make something weird, fast, and meaningful together, and turn those shared startup scars into something that makes people laugh and reflect.