What an Storyborrd adaptive website meant?

I’ve been exploring Storyborrd and wanted to better understand the idea of an “adaptive website.”

From what I see, Storyborrd is trying to move beyond traditional A/B testing into something more dynamic where every part of a site (hero section, landing pages, pricing, FAQs, etc.) becomes a pool of variants instead of a single static design.

The interesting part is that instead of manually creating and testing these variants, the system generates them automatically, routes different users to different versions, and continuously learns which combinations drive better conversions.

So instead of:

• Designing one page

• Running A/B tests manually

• Waiting weeks for results

It becomes:

• AI generates multiple UI variants

• Each visitor sees a personalized version

• The system optimizes itself in real time

My question is:
How exactly does Storyborrd define “adaptive”? Is it purely conversion-driven optimization, or does it also take into account user behavior, intent, or context (like traffic source, device, etc.)?

Also curious how this differs from traditional personalization tools — is the key innovation the automatic generation + routing + learning loop all in one system?

Would love to hear from the team or others using it.

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