I added social competition to an anti-social-media app. It worked (so far).

by•

Hey PH! Piyush here, solo builder of Stroll (steps to screen time: you walk, you earn minutes for the apps you scroll too much).

A few weeks ago we shipped the thing I was most scared to build: a global step leaderboard.

The tension was obvious. Stroll exists to help people scroll less, and social features are the #1 reason apps are hard to put down. So we designed it around one rule: rank the walking, never the scrolling.

  • 100% opt-in. You never appear until you choose to join

  • Leave anytime, and your leaderboard data is deleted instantly

  • No push about your rank, ever. Exactly one notification: if you made yesterday's global top 3

It's been live for a few weeks. Some honest early numbers:

  • Walkers from 10+ countries have joined

  • The top 3 spans India, the US, and Austria

  • Still early, and the top spots are very much up for grabs

Questions for this community:

  1. If you use a screen time app, would a leaderboard make you more or less likely to keep using it?

  2. Where's the line between "motivating competition" and "another feed to check"?

Challenge a friend is also live: dare someone to beat your daily steps. Happy to answer anything about the design decisions, the tech, or the numbers.

7 views

Add a comment

Replies

Be the first to reply

Have a question or a thought to share? Add a comment above to start the conversation.