Sunnyside
Cut back on alcohol & drink more mindfully without quitting
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Sunnyside - Mindful Drinking - SMS-based alcohol tracking to improve your health & wellness

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Sunnyside helps anyone who regularly drinks alcohol to build mindfulness and intentionality around when and how much they drink. Plan and track your drinks via 2-way text message, and see how small changes to drinking habits can have a big health impact.

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I've really been enjoying this product for the past month or so. + Suuuuper simple and lightweight. + The reminders are timely, and feel like they're coming from a trusted friend. + Quantifying and tracking my habits has upended a previously "guilty pleasure" experience to one where I can enjoy myself and still feel healthy. + I've been able to cut my drinks by 30%! * Looking forward to more social features :) Great job !
Maker
I really appreciate the feedback, and so excited to hear about the 30% reduction, that's huge! Social features are on the radar, as are longer term stats and game mechanics to keep the experience fresh and interesting over time. Looking forward to hearing what you think!
Love the use of SMS to simplify everything. It’s amazing how impactful just a little goal setting and habit building can be. Great work and keep it up!
Maker
thanks so much! Yeah building SMS first was an intentional decision that I hope will make the product more approachable and easier to get started with. I found that with other apps out there the barrier to getting started was higher needing to remember to check the app each day. So we come to you 🙂
Quantified drinking. Love it.
Maker
exactly. We want to make alcohol tracking a part of your overall quantified health picture, and connect the dots between alcohol and overall wellness. You'll be amazed to see how small changes to when and how you drink can have a major impact on your mental and physical wellbeing 🙂
I love that this approach takes the bite (negativity) out of feeling guilty w/ drinking -- instead focuses on a thoughtful, practical approach. I wonder if other adjacent industries might take a cue from this...
Maker
thanks Brian! Yeah I think a big reason the vast majority of drinkers don't actively manage the habit like they do other parts of their health is that up until now it's been really taboo and unapproachable. By creating an experience that's 100% supportive and guilt free I hope more people will feel comfortable joining in, and see the benefits increased mindfulness can bring!
Really love the thoughtful approach here and the ease of use of the experience.
Maker
thanks so much Kira! I truly believe that for habit forming products, reducing friction to participation as much as possible is critical. SMS has shown to be a much easier path to activation, and our early users are reporting great results so far 🙂
Exciting! Great work on this product Nick. So far the SMS tracking and interface is the killer feature for me. Makes it really easy and low-pressure to log and track throughout the week. I'm also appreciating the overall tone... it feels like a service that's meant to assist with health and awareness rather than cut out alcohol completely. I definitely need to get better at making my weekly commitment though :)
Maker
I really appreciate the feedback and your early engagement with the product! Still a lot more to do to make the process of planning and tracking even easier, but glad to see it's been useful for you so far!
Great idea. Love products that help me be a better person.
Maker
Thanks so much! It's amazing how simple, small actions can have a huge impact on helping achieve larger health and wellness goals. I'm a big fan of the atomic habits school of thought, where each small action towards a goal is a vote for the person you want to become. I hope it helps you move in the direction of your goals!
I've been using Cutback Coach for a few weeks now and have noticed a significant increase in awareness to my drinking habits, which has absolutely led to a decrease in consumption. Getting started was quick and easy, and although I was skeptical about the app-free experience (almost the entire UX happens over text message), I found it to be surprisingly intuitive and useful. Getting started was pretty simple: Fill out a form telling Cutback Coach how many drinks you have on average each day of the week, set a goal for the upcoming week, and then let start tracking your drinks, which is as simple as sending a 🍺 every time you crack open a cold one. The science/psychology behind changing a habit by bringing awareness to it is sound (see Noom as an example), and Cutback Coach definitely makes bringing that awareness to your drinking a cinch. I highly recommend checking it out, even if it's out of morbid curiosity about how much you drink in a typical week.
Maker
thanks for the review! I too was surprised that the simple act of tracking could make such a profound impact, but the change has been really dramatic for me as well. I'm now 5 months into tracking my own consumption, and have lost about 10 pounds, am sleeping better, and exercising a lot more regularly. It gets better the longer you stick with it!
Love your mission, positioning, and sheer focus on SMS as an engagement channel. Excited to continue following your journey!
Maker
Thanks so much! We've still got a long way to go to bring the conversation around alcohol health out from behind the taboo, but hopefully this can be a step in the right direction!
Straight forward and user friendly. The combination of the two made it easy to become a habitual user. It wasn't invasive in everyday life but felt necessary on a daily basis. Really like the single channel (SMS) simplicity.
Maker
thanks! Continuously focused on simplifying even further while making the insights you gain from usage more and more valuable.
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