Swell
Next-level commerce for everyone
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Leandro

Swell - Build a headless ecommerce store in minutes

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Merida for Remote Workers
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Swell is the most powerful headless ecommerce platform for modern brands, startups, and agencies. Create fast and flexible shopping experiences with our future-proof API and headless storefront themes.

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Brian Freeman
This looks awesome, have been talking about a product like this for the fast-fashion space, but this covers a much wider market.
Dave Loneragan
Maker
@brianmfreeman Cheers Brian! Are you by any chance doing a TBYB sales model? We're scoping that feature out at the moment. Feel free to get in touch with us if you have some pain points/wish list/general thoughts about this.
DoWeb
So is it like spryker?
Dave Loneragan
Maker
@bzar_ You could say that, but if you dig into the implementation details, I think you'll find our API surface is simpler and easier to work with. Also afaik, Spryker is a single-tenant solution that you can't create a store and start building on right away. In comparison, Swell is hybrid multi-tenant SaaS, meaning each store has its own database but runs on the same platform infrastructure and software version.
Zarina Maizel
Hi Eric! The platform looks nice and promising. I have signed up and started to build my store. However, the store’ theme and editor features are disappointing. I am building conceptually designed store and I found theme features are very limited vs Shopify or Webflow. My needs are: stunning designed theme; I need to deliver some goods to my customer on subscription; I also need my customers have to sign up the store; I need to sale sets, no single items. Could you please advise if I can use your platform to cover my needs?
Eric Ingram
Maker
@zarina_maizel we have a long way to go with themes and the editor, agreed. That said, some of the features you mentioned (subscriptions, requiring the user to sign up to the store, "sale sets" i.e. bundles?), are all going to be a lot easier to get done with Swell and a freelance developer to work with. And you'd be ready to move faster on whatever comes next!
George Hedley
For small startups, hiring a dev to build a frontend is not practical or wise, do you know of any low code frontends to pair with Swell?
Dave Loneragan
Maker
@george_hedley Right now the platform is best suited to merchants that have an agency or a developer to work with, as they're the ones with the most out-of-the-box requirements who would otherwise be building a solution from scratch. Our goal is to reduce the need for custom code more and more over time as we add storefront themes tailored to different business models and use cases.
Valentin A
Interesting ... but I think for me ADVANCED is too limited for me ... just to let you know today on my Shopify I have 17 webhooks & 38 admin users. There is a AppStore in the roadmap ? For example I have 32 apps
Dave Loneragan
Maker
@valentin85 Sounds like you have an interesting and complex operation there! It's likely you wouldn't need that many apps or webhooks with Swell, but if you get in touch with us you'll be able to see if the platform is a good fit or not.
Vickie MacFadden
anyone have thoughts on SEO friendliness? Much talk about shopify being good for SEO. I've not found that to be the case.
Dave Loneragan
Maker
@vickiemacfadden Since SEO is entirely a frontend concern, it depends entirely on the site is implemented. What are the specific shortcomings you've encountered with Shopify?
Vickie MacFadden
@daveloneragan First, I'm not a developer or SEO expert, just an e-commerce owner (B2B) in a very competitive space (company/school swag, merch, whatever you call it!). We're on the middle tier in shopify. We have Bold apps -- not a luxury, but a necessity because we have tiered pricing + lots of product options. The current SEO company says the apps are creating problems for SEO because, for instance, they create multiple pages for one item based on available colors/pricing, etc. + the fact 'collections' for instance is part of the url structure. The other issue we have is that when we make a copy of our store, you only get the shopify portion, not the Bold apps where pricing, color variants, decoration options, etc. are housed. Unless. Wait for it. You buy another app! To upgrade our site, because of custom programming + the paid theme we use (from Out of the Sandbox, we can't just push a button when shopify has an upgrade. Gotta bring a developer in. Pain in the neck.
Eric Ingram
Maker
@vickiemacfadden That sounds pretty painful! It definitely fits a couple of problems we're aiming to solve: 1) you shouldn't need 3rd party apps for many of those features i.e. tiered pricing and product options are native in Swell. Apps are great for things that are totally novel, not so great for core functionality 2) a headless approach means you don't need weird workarounds for things like URL structure, since you (or your devs) can modify it to be anything you want - our themes define the page structure not the platform itself
Corey Ward
Pricing is too complicated between limits on revenue, feature differences, limits on product quantities (and further rules based on their type), limits on variant quantities, limits on API calls, and bandwidth varying between plans. If I can't anticipate the costs and constraints, I can't recommend it to clients, so it doesn't get used.
Andrew Craig
Very cool stuff! Congrats on launching
Matthew Yorkgitis
This looks very cool! Will have to try for my next e-commerce brand!
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