The Launch: A Product Marketer's Guide
50 key questions & lessons for a successful launch
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Yasmeen Turayhi

The Launch: A Product Marketer's Guide - 50 key questions & lessons for a successful launch

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Since writing my last book Product Marketing Debunked, I realized that many companies want to know what questions they should be asking—and answering—before shipping a product to market. In this guide, I share 50 questions you should ask before launch.

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Yasmeen Turayhi
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In the last 4 years, as a Product Marketing consultant, I have worked with over 25 companies in neurotech, healthtech, fintech, crypto, AI, data, marketing tech across both business to consumer (B2C) and business to business (B2B) companies managing their market validation, positioning, and go-to-market process. In this book, I share some key insights and ideas I rounded up from my own experience and other leading product marketers.