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Matt Smith

The Leap (Beta) - Build and sell digital products in minutes, powered by AI

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The Leap is a free AI-powered digital product builder and link-in-bio storefront that enables creators to start making money, right now. Fast-track the success of your online business every step of the way — all in a free, end-to-end platform.

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Matt Smith
Maker
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Hey everyone — Matt here, Co-Founder of Thinkific. Today I’m excited to announce the public beta launch of The Leap by Thinkific! 🚀 The Leap is a free AI-powered digital product builder and link-in-bio storefront that enables creators to start making money, right now. ☕️The backstory Helping creators, especially those getting into digital products for the first time, is a key strategic priority of Thinkific’s. We launched The Leap in 2022 as a digital media property to build a deeper relationship with this audience and really work with them to understand their problems and try to solve them. Through our blog, weekly newsletter, and social channels, we provided creators with everything they needed to turn their passion into a viable side hustle, from helpful how-to guides to up-to-the-minute creator news. We learned a lot from creators through this process. Interacting with our audience gave us tons of insight into creators’ hopes and dreams, but also their needs and pain points. Ultimately, we found we needed a different approach for creators who are in the early stages of their monetization journey. So we got to work on building a solution that complements our core Thinkific product to directly solve this problem. 🙅The pain points There are lots of ways for creators to monetize their craft — ad revenue, sponsorships, and affiliate marketing to name a few — but there’s one revenue stream creators get the most excited about, and that’s digital products. However, we’ve found that this excitement is often met with equal levels of apprehension:
  • Creators are busy; despite the passive income nature of digital products, it’s hard to find the time to build them initially.
  • Creators fear alienating their audience; ironically they can promote someone else’s products and services, but imposter syndrome creeps in when it’s something of their own.
  • Creators don’t know where to start; with so many jobs to be done (and different platforms for each of them), even taking that first step can be daunting.
    • Ultimately, we found most creators don’t even get started, let alone find success. 💡The solution While continuing to support our community with valuable content, we decided to go a step further by creating a tool that would help creators monetize -- quickly and easily. Here are the key features of our beta release:
  • Built-in AI prompts that generate products for any niche, along with a sales page complete with copy.
  • A link in bio storefront that handles payment processing, email list building, and order fulfillment.
  • Mobile-first product viewer that feels like you’re watching an Instagram Story.
    • As a user of The Leap, you retain full ownership of all of the products you create, as well as the revenue and leads earned on the platform. The only thing you’ll pay is the Stripe transaction fee! Give The Leap a try at https://www.theleap.co/go and let us know what you think. We can’t wait to see what you build! -Matt
    Momcilo Stojkovic
    @symana Kudos on launching! Your commitment to aiding creators, especially newbies in the digital product space, really resonates with us at Videobolt. The struggles of those initial steps into monetization are all too real! Btw, your AI-powered builder is an intriguing solution, especially considering the common hurdles creators face. Just curious — as The Leap grows and diversifies in user niches, how do you plan to ensure the AI continues to generate relevant and accurate product suggestions? Wishing you heaps of success on Product Hunt and beyond
    Alexander Ptitsyn
    Hi Matt! I think your product probably is one of the most interesting and perspective I've ever heard.
    Keanen Buckley
    Maker
    @symana @mocarg Thanks for your question, Momcilo! It's our intention to make our AI features as smart and personalized as possible. Eventually, we want to be able to make recommendations based on what creators are already posting and, more specifically, what's resonating with their audience.
    Guillaume Ang
    @symana love the breakdown of the research. I completely empathise with the fear of alienating audiences.
    Guillaume Ang
    @symana one question: is there anything planned to help us amplify the social reach of our product? Thanks heaps
    Matthew Goulet
    Love it when something like this sneaks out if a bigger co. Congrats to the stealth team that built this - going to have a big impact in the much needed improvements to link in bio!
    Keanen Buckley
    Maker
    @whatsgoud Thanks, Matthew! We had a lot of fun building this and bringing it to market over the last 9 months. Can't wait to see where we can take it from here!
    Daniel Zaitzow
    @whatsgoud Would expect nothing less than sound, insightful feedback from this gem of a human!!!
    Jonathan Johnson
    Congrats! This is fantastic. The pain points listed by Matt are precisely what I ran into a couple years back trying to monetize my own channel. Will be taking some time this evening to build and launch something; results to come!
    Keanen Buckley
    Maker
    @jonathan_johnson8 Thanks for the message Jonathan! And thank you for your insight into launching on Product Hunt 🤝 Can't wait to see what you build!
    Cameron Uganec
    Maker
    I am excited to finally launch The Leap product and see how creators will use it to build their digital product businesses. I would guess many Makers on Product Hunt can relate to this feeling, the night before a launch, is it excitement or anxiety? Probably a little bit of both. 🎢 The Leap's path has mirrored many creator paths, we started as a TikTok account 18 months ago and found an audience, then a newsletter, a website, learning products etc. Along the way, it was clear that creators understand the value of building digital products but they need support, especially getting started. So we built a product! From talking to our community we discovered AI could help kick start creators. We also challenged ourselves to rethink the format digital products. If creators want to convert their followers into customers, shouldn't the format of those products match the social experience. Can learning products be as engaging as an Instagram story or TikTok? We are ditching the PDFs and all The Leap products are built for mobile and can include video. I want to thank the Leap team, I really appreciate them going on this roller coaster with me. I think we built something that can help a lot of people - that's why it's free. Now we just need your help to spread the word. Feedback is appreciated.
    Chris Mc Guire
    Congrats on the launch. Can’t wait to see where this goes.
    Keanen Buckley
    Maker
    @chris_mcguire Thanks for your support over the past 9 months, Chris! Looking forward to where we take it from here 🚀
    Vinicius Magalhaes
    Maker
    I'm thrilled to announce The Leap by Thinkific, a project that's been my labor of love for the past couple of months 🚀. Had an incredible time leveraging cutting-edge technologies to develop an AI-powered platform that enables creators to seamlessly build, promote, and sell digital products. Best part? It's completely free. Give it a try!
    Jeremy Bailey
    Congrats on the Launch! Can't wait to see what the world builds with this!
    Keanen Buckley
    Maker
    @jeremy_bailey Thanks for all of your support, Jeremy! Wouldn't have made it here without you 🤝
    Tonner Jackson
    Stoked to play with this product. Congrats Matt!!
    Keanen Buckley
    Maker
    @tonner_jackson Let us know how it goes, Tonner!
    Celine Zhou
    I'm absolutely enamored with this design! The vibrant colors and sleek user interface are incredibly appealing!
    Keanen Buckley
    Maker
    @celine_zhou thank you for the kind words, Celine! 🌈
    Naveed Rehman
    very cool product. congratulations on the launch. love the templates part
    Keanen Buckley
    Maker
    @naveed_rehman thanks Naveed! We were able to pull a lot from our experience on the Thinkific side of the business to figure out the optimal formats for the templates.
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