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Carly Stec

Make My Persona - A free buyer persona generator

by
HubSpot
•

Create professional, customizable buyer personas in minutes with the help of our intuitive free generator. Make My Persona guides you through strategic questions designed to help you better organize your buyer persona research. Upon completion, you're presented with an editable, shareable document highlighting important details about your audience.

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Jacqueline von Tesmar
Hey @carlystec, @david_carberry & @santosodette, Can you tell us more about what you've built and how it makes a difference for companies?
Carly Stec
Maker
Sure thing, @jacqvon. Make My Persona is a free acquisition tool that stems out of HubSpot's desire to help people grow their businesses better, by starting with a better foundation. Buyer persona documents, while seemingly simple, provide businesses with the direction and context needed to align departments, unify messaging, develop buyer empathy, and lower acquisition costs by getting in front of more qualified people. They help you understand who your ideal customer is. In most cases, this is not only the people or businesses that have the biggest need for your product or service, but also the people or businesses that are bound to have the most success with your product or service. Once you conduct your persona research, Make My Persona guides you through the process of organizing that raw data into a meaningful document that is fully collaborative and shareable across your team. The goal is to get valuable persona data out of a spreadsheet or notes document and into a more concise, actionable resource for your team.
George B Thomas
I really like this! As a matter of fact, I did a massive review. http://videos.impulsecreative.co...
Carly Stec
Maker
@george_b_thomas This is AMAZING. Thanks for putting together such a thoughtful review of the tool, Geroge. Your added tips and commentary were A+!
mcfly
how about more helping people test their product potential personna ?
Carly Stec
Maker
Hi @mcflydev - not sure if I fully understand your ask here, though you can use the tool to create a few potential personas for a new product and refine them as you learn more about which segment is the most engaged with your messaging / seeing the most value from your product.
David Murray

This has been so helpful to me and my team!

Pros:

So easy to use and so useful!

Cons:

None

Shawn Arora
Are the questions customizable? The generic questions are a good start, but any use case will have lots of nuanced question for a good understanding of the buyer.
Carly Stec
Maker
Hi @shawnarora, yes! All of the questions are totally customizable. In the editor view following the walkthrough, you can reword questions, remove sections, add new ones, etc. to meet your specific needs and highlight the information that's going to be most valuable for your team.
Abel Limas
Great tool to use! Simple and straight to the point. Really enjoyed going through the buyer persona review that was available as well.
Carly Stec
Maker
That's the kind of feedback we love to hear, @abel_limas_ ! Thanks for sharing and for checking out the tool.
Tkachenko Arthur ~UA~
I hear a lot that User Research is important, but only this tool motivate me to move data from my head into a resource that can be shared with other team members. I like it. Easy to use.
Carly Stec
Maker
Glad this tool sparked some motivation for you, @arthur_tkachenko. We appreciate the positive feedback!
Pranav Pai Vernekar
How do I import these buyer personas to by hub-spot account? Is there a tool to automatically do this?
Savelii Kovalenko
I like the whole visualization thing. We often talk about the targeted audience while thinking about new products ideas so next time we'll definitely give Make My Persona a try.
Carly Stec
Maker
Thanks for the positive feedback, @savelii. So glad you're going to give the tool a try. We hope it's helpful!
brryant
Wow this is awesome. Buyer personas has helped Webflow solidify everything from our brand positioning, messaging, to pricing. This will be really useful for us!
Carly Stec
Maker
So happy to hear that, @bryantchou! The positive feedback is much appreciated.
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