Segwise - Automatically catches issues that affect your mobile ROAS

Thanks for hunting us @kevin and @rohanrecommends for helping us plan this so well :) Hi Product Hunt! 👋🏼 I'm Brijesh, and I’m thrilled to introduce Segwise: A monitoring and alerting copilot for user acquisition (UA) teams in mobile games and apps! 🤔 Why we built It: I was responsible for User Acquisition (UA) at my previous job and we spent hours every week on our dashboards trying to understand what caused our KPIs - CPI and ROAS to change. Since we were running a lot of campaigns and creatives, there were many instances where we missed something that we should have caught - this worry of missing something always remained rent-free in our minds! We noticed that this is a common issue for all UA teams, and even though UA teams are responsible for deploying millions of dollars in ad spends, they were largely monitoring their campaign data manually through spreadsheets and dashboards! This is why we created Segwise! ---- 🧩 What It Does: 🤖 Tells you what caused your user acquisition KPIs to change Tracks and analyzes every data point on your MMP, to highlight campaigns and creatives that need your attention. 🚨 Alerts you on Campaigns and Creatives that need attention Monitors campaign and creative metrics, and sends alerts when it breaches expected thresholds. 👀 Gives you visibility on what caused Retention and Revenue changes Gives a 360° view by monitoring retention and revenue for impact of changes like - new app releases, ad monetisation changes, product experiments and offers. --- ✨ Benefits: 🤑 Saves ad spends Helps you catch issues you may have missed and helps you react faster saving you ad spends every week ⏰ Saves time Saves you many hours every week from spreadsheets and dashboards 🛌 Improves sleep quality Ensures that you never miss anything allowing you to sleep well at night --- 🗣️ We’d Love Your Feedback: We would love to have hear all your feedback and feature suggestions so that we can make this the most useful tool for mobile UA teams! We are also going to decide our pricing based on the feedback from this community and for all this help, we are offering a 20% discount on the paid plans for all PH users. So go check it out and give it a spin: https://www.segwise.ai/ PS: You don’t need any credit cards or engineers to try it!

Congrats on the launch. The product looks promising. However, I’m waiting for that day when mobile apps are being promoted on TikTok, IG reels and we will have a mechanism to measure the ROI of it as compared to just attributing everything under branding and organic funnel 😌

I love the part about sleep. It's what doctor prescribed😄

Many Congratulations on the Launch @bbharadwaj . I've been inspired by your journey of building Segwise and your openness to contributing to the community. Sharing the launch within the Zivy team as well. I hope your launch day goes well. Quick Question: How does Segwise handle large-scale campaigns with thousands of creatives?

What's ROAS? and what's MMP?

As a marketer, this is an interesting tool that brings clear value to ad campaign monitoring. Will you introduce a functionality to compare different selected campaigns through a single visual item (graph, table, etc)? I believe this would be valuable for the user to analyze his campaigns' performance and help adapt his strategy accordingly.

Congratulations to the Segwise team, and all the best for the road ahead! Winning on user acquisition and ROAS in crowded, competitive markets like online gaming is a critical differentiator for whichever teams use them!

Congrats on the launch, seems very promising! Curious, which MMPs do you support as a data sources?

Good to see you folks here. Segwise is a must use for all the consumer tech companies, especially if you are a gaming company.

Looks like a great tool to provide insights and alerts for GTM teams. Getting a heads up when KPIs are changing and trending is an excellent and invaluable tool. Congrats on the launch!