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Oli Gardner

The 2020 Conversion Benchmark Report - Discover your conversion potential via AI insights.

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Unbounce
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A machine learning analysis of 186M+ visits and 19M+ conversions on 34K+ landing pages to help your campaigns convert better. In our free report, find out what makes a good conversion rate across 16 different industries, including SaaS, ecommerce, and more.

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Chelsea Scholz
I worked on launching our first CRB in 2017 and it's so incredible to see how this has evolved for marketers. So so excited! What incredible insights. A+
John Bonini
Conversion rate by "joy" and "anticipation" are metrics and measuring sticks I didn't know that I needed in my professional life. What a great report with unique and helpful findings. Great work Unbounce team!
Colin Loughran
Maker
Thanks @bonini84! We appreciate the kind words.
Ross Simmonds
That video is awesome. But the data and report are even better Great work folks!
Rand Fishkin
This report is outstanding. Been looking to see how our SaaS landing page compared to the averages (I suspected we were on the low end, and this confirms it). Love how it breaks down by industry and subcategory so you can compare yourself against true peers.
Christine White
Would be interesting to see this data cut by device in the future :) Conversion experiences are entirely different from desktop to mobile, and in many industries mobile traffic has surpassed desktop!
Colin Loughran
Maker
@chrstnewhte Great idea! I've added it to our "data wish list" as something we can possibly look into in the next report (or in another piece of content).
Karim Rahemtulla
Unbounce is an amazing product. Incredibly impressed with what they team has been able to accomplish. Would 10/10 recommend.
Rowe Morehouse
I don't think this is really a "product" … it is a webpage serving as a lead magnet and promotion for Unbounce. Nothing wrong with that per se … but, does Product Hunt support the hunting of marketing web pages? … Also, there is no pdf, nothing to "download" as they say. It's a single webpage. They frequently mention "ai" and their "machine learning model" but they don't explain it at all in the "methodology" section, they just say "machine learning model" that grades copy readership level with the "Flesch reading-ease test." They do mention using EmoLex for sentiment analysis, but not how ML or AI was used? … I'd be interested to understand this. Grammarly will give you a readability score, along with quite a few other tools that do the same thing. Good report, but it's a thinly veiled marketing piece, not a "product."
Oli Gardner
Hunter
@rowemore Hi Rowe, Appreciate the feedback. It’s fairly common on PH for things like this that are designed to act sort of like an optimization helper. And you’re totally right about the “download” language, that’s my bad - I was thinking back to our last one in 2017 which was a PDF. We opted to go for a microsite this time as it’s easier to keep adding new data and information as we get it. With regard to the machine learning and AI modelling, this is actually very intensive. Our data science team has been continually working on this project for over 3 years - alongside our other AI/ML work. The reading ease portion - while available as a simple tool elsewhere - is only a fraction of what goes into the output, and it’s the combination of all the text processing we do that makes it unique. Those tool only give you a score and not insights into how you can leverage the full complement of what we provide in actionable ways. There might be a time in the future where we publish some papers on the modelling, but for now as its part of our product features (Smart Traffic in particular breaks down a landing page into its 4 main ingredients (copy, design, layout, and traffic) and we’ve discovered through our deep learning research that when modelling copy and design together (the design portion used a ResNet18 convolutional neural network, and the copy used a modified BERT - Bidirectional Encoder Representations from Transformers), we found copy to be twice as influential as design when it comes to conversion. All of these research elements and algorithms are being worked on together to get the best insights. I hope that sheds a little light on what we’re doing and why the copy research is so important for optimizers and copywriters to get access to. Again, appreciate the feedback, I’ll be taking note for the next time I write up the intro for something like this. Cheers Oli
Kelly Oliver
Is this available in print or only as a video?
Megan MSakakibara
Hey @kelly_oliver1 you can see the whole report here https://bit.ly/3etjp7i
Justin Turner
Can we get a PDF version, way too many animations and jittery colors for me to be able to read
Colin Loughran
Maker
Hi @web_connect. For this year's report, we've gone with a web version. (The only animation is on the title screen, so if you scroll down you shouldn't have issues there. But I'll pass on this feedback.)
Rowe Morehouse
Thanks Oli … I like your products and your thought leadership, it's a good report. Thanks for your response here.
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