5 months ago, I couldn't code. Today, Okiela launches on Product Hunt

Hi Product Hunt community 👋

I'm Dai, and tomorrow (in a few hours actually) I'm launching Okiela - my first product.

5 months ago, I was an FP&A analyst drowning in Excel spreadsheets, spending 4-6 hours manually calculating profit for e-commerce clients.

The problem was clear: "Which SKU is actually profitable?" should take 30 seconds, not 30 hours. But I had zero coding experience. Never opened VS Code. Didn't know what "git push" meant.

So I did the only thing I could: opened GitHub, created my first repo, and started learning with Claude AI.

540 days later - Okiela is live at okiela.io

What it does:

• Upload your Shopify CSV

• Get true profit per SKU (with ALL hidden costs: shipping, fees, refunds, ads)

• AI-powered repricing recommendations

• 30 seconds, not 30 hours

Why I'm sharing this:

Because if you're a non-technical founder who thinks "I can't build this" - you can.

I'm proof.

Tomorrow we go live. No VC. No co-founder. Just AI tools, caffeine, and stubborn persistence.

Would love to hear:

- What profit blind spots do YOU face in e-commerce?

- What would make Okiela more useful for you?

- Any advice for a first-time launcher? 😅

Thanks for being here. This community has been inspiring me for months.

Let's go 🚀

Dai | Made in Vietnam 🇻🇳