Dai Nguyen Tuan

POV: You are reviewing a new Shopify bundle.
Seller: Our bundle lifted AOV.
Me: What did one bundle order leave?
Seller: I know total sales. I have not added every component cost yet.
Then we know basket size.
We do not know bundle economics.
Shopify defines AOV as product revenue after discounts divided by orders.
Useful metric. Different question.
Before publishing a bundle, I would write down:
- bundle selling price
- combined cost of every component and quantity
- bundle discount
- shipping the store pays
- payment fees
- refund allowance
What remains before ads is the number I would want beside AOV.
A higher AOV can leave more or less per order. The costs decide which.
I am testing the current free Okiela beta around one product or offer before it goes live.
For a bundle today, it expects one combined product cost. It does not import component SKUs or calculate that combined cost for you.
The product question I need real Shopify merchants to answer:
Would you trust one combined bundle-cost input, or would you need to see every component and quantity before trusting the result?
#Shopify #Okiela #bundle #AOV

Seller: I'm about to run 20% off.

Me: Can it combine with a welcome code?

Seller: Meta shows 3.0x ROAS. Should I scale?
Operator: What is this product's break-even ROAS?
Seller: I don't know.
Then 3.0x is not actionable yet.
ROAS tells you revenue attributed to ads divided by ad spend.
It does not tell you what the order kept.
That answer starts lower in the order:
Price
- discount
- product cost
- shipping
- payment fees
- refund allowance
= what one order leaves before ads
Only then can you calculate the ad-spend boundary for that product.
Two Shopify sellers can both see 3.0x ROAS and face opposite decisions because their order economics are different.
One important caveat:
Break-even ROAS is a boundary, not a recommendation to scale. Attribution, overhead, cash flow, and repeat purchase still matter.
But if you do not know the boundary, you are asking an ad dashboard to make a business decision it cannot make.
Before your next budget increase, check one product at app.okiela.io.
No signup. No store connection.
For sellers running paid ads: what do you check first before scaling, platform ROAS, blended ROAS, break-even CPA, or cash contribution per order?