ROAS looks healthy. The business still feels tighter than expected.
That usually means the team is measuring success at the ad level, while the real business is absorbing a much wider cost stack underneath: COGS, shipping, payment fees, returns, discounting, platform costs, inventory friction.
That s why I think attribution and profit visibility need to be treated as two different things.
Most Shopify tools show you revenue. This shows you what's actually left.
Enter your selling price, COGS, shipping, ad spend and get a full profit waterfall: Gross Revenue COGS Shipping Platform/Payment Fees Ad Spend Returns True Profit.
I ve been posting less lately. Not because I lost momentum, but because I wanted to give more of my time and attention to Okiela. Over the past few weeks, I ve been going back into the product, re-checking small details, re-running tests, and repeating the experience from the perspective of a real user. I kept asking myself a simple question: if I were a Shopify merchant seeing this for the first time, what would still feel unclear, frustrating, or not valuable enough yet? I want Okiela to be more polished, more useful, and more grounded in real business decisions before I submit and list it on the Shopify App Store. My goal is to bring it closer to Shopify store owners and agency teams who are trying to understand what their business is actually making, not just what the dashboard says. Okiela is still early. It s still young. And I m building it as a solo non-code founder from Vietnam with an FP&A / finance background, so I know it won t be perfect on day one. But I care deeply about making it genuinely useful for people who are not finance experts and still need a fast, simple way to see true profit by SKU, order, and channel. I ve also recorded a short screen demo of the flow: uploading Shopify order data and getting to real true profit much faster, assuming the relevant cost inputs are there. (Youtube link: https://youtu.be/UZr91L8TPq4) If you work with Shopify brands, agencies, or e-commerce teams, I d truly appreciate your honest feedback. Sharp feedback is welcome. That s how Okiela gets better. And if you know someone dealing with this exact pain, I d be grateful if you shared Okiela with them. Thanks for being here <3 ------------
