Dai Nguyen Tuan

Dai Nguyen Tuan

Solo Founder @ Okiela - Profit Analytics
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Dai Nguyen Tuanstarted a discussion

A typical day with Okiela

The other day a small DTC founder DM’d me: “Revenue looks fine on Shopify, but every month I stare at the numbers and still don’t know if I actually made money.” He sent me 2 files: – Shopify Orders CSV – His own COGS spreadsheet (SKU, unit cost) His routine looked very familiar: – Print Shopify revenue – Open 2–3 Excel files – Manually subtract COGS, ad spend, shipping, random fees – Stay up...

Dai Nguyen Tuanstarted a discussion

A typical day with Okiela

The other day a small DTC founder DM’d me: “Revenue looks fine on Shopify, but every month I stare at the numbers and still don’t know if I actually made money.” He sent me 2 files: – Shopify Orders CSV – His own COGS spreadsheet (SKU, unit cost) His routine looked very familiar: – Print Shopify revenue – Open 2–3 Excel files – Manually subtract COGS, ad spend, shipping, random fees – Stay up...

Dai Nguyen Tuanstarted a discussion

Solo founder of Okiela (non‑code, FP&A background, building from Vietnam)

Over the past few days I’ve been shipping critical improvements to Okiela’s payment flow via Polar (built on Stripe), so that early users can upgrade from Free → Pro ($29/mo) smoothly and I can finally see real, healthy cashflow. The backend and Polar integration are stable, but since Feb 27 (VN time) several frontend deploys to Vercel have failed. That means a lot of UX and billing fixes are...

Dai Nguyen Tuanstarted a discussion

Solo founder of Okiela (non‑code, FP&A background, building from Vietnam)

Over the past few days I’ve been shipping critical improvements to Okiela’s payment flow via Polar (built on Stripe), so that early users can upgrade from Free → Pro ($29/mo) smoothly and I can finally see real, healthy cashflow. The backend and Polar integration are stable, but since Feb 27 (VN time) several frontend deploys to Vercel have failed. That means a lot of UX and billing fixes are...

Dai Nguyen Tuanstarted a discussion

Solo founder of Okiela (non‑code, FP&A background, building from Vietnam)

Over the past few days I’ve been shipping critical improvements to Okiela’s payment flow via Polar (built on Stripe), so that early users can upgrade from Free → Pro ($29/mo) smoothly and I can finally see real, healthy cashflow. The backend and Polar integration are stable, but since Feb 27 (VN time) several frontend deploys to Vercel have failed. That means a lot of UX and billing fixes are...

Dai Nguyen Tuanstarted a discussion

WHY I BUILT OKIELA WHEN WE ALREADY HAVE CHATGPT/GROK/GEMINI?

In 2026, this is a very fair question: “If I can just use free ChatGPT/Grok/Gemini to upload my CSV and analyze sales, why do I need Okiela?” *The short answer: ChatGPT is a brilliant general-purpose tool. Okiela is a specialist for e-commerce profit analytics. ------------- A few concrete examples from real Shopify/Lazada/TikTok Shop data: Okiela already understands the structure of ecommerce...

Dai Nguyen Tuanstarted a discussion

WHY I BUILT OKIELA WHEN WE ALREADY HAVE CHATGPT/GROK/GEMINI?

In 2026, this is a very fair question: “If I can just use free ChatGPT/Grok/Gemini to upload my CSV and analyze sales, why do I need Okiela?” *The short answer: ChatGPT is a brilliant general-purpose tool. Okiela is a specialist for e-commerce profit analytics. ------------- A few concrete examples from real Shopify/Lazada/TikTok Shop data: Okiela already understands the structure of ecommerce...

Dai Nguyen Tuanstarted a discussion

Since Okiela officially went live on Product Hunt

It’s been 5 days (from 22nd Feb 2026) since Okiela officially went live on Product Hunt. ---------- Vercel shows 779 visitors, 1,771 page views, 72% bounce rate. Most of the traffic is from Vietnam, with some from the US, Singapore… and most people hit the homepage, dashboard and login/signup.​ Supabase shows 34 users in the system – people who actually clicked “Sign up / Log in”, not just...

Dai Nguyen Tuanstarted a discussion

Opened Supabase tonight ^^

Opened Supabase tonight and the API map showed 177 requests in the recent window – with one big cluster of ~140 from the US and the rest from Vietnam, Singapore and a few other spots. ---------- For a solo, non‑coding founder, that’s a small but real milestone: Okiela isn’t just a local project anymore, real people are touching it from different places. It’s also a good reality check. Getting...

Dai Nguyen Tuanstarted a discussion

48 HOURS AFTER LAUNCHING OKIELA

48 hours after launching Okiela, I had to admit something uncomfortable: the infra was fine, but the experience wasn’t honest enough. --------------- I’m a solo, non‑coding founder. So I sat down with logs, analytics and a notebook and asked: “If a real Shopify founder lands here today, what exactly do they see, screen by screen?” --------------- A few things became obvious: - Traffic was okay...

Dai Nguyen Tuanstarted a discussion

OKIELA | LAUNCH DAY RECAP

Quick honest recap from Okiela’s solo founder after going live: Infra held up well: Supabase + Vercel handled close to 20K requests with zero 5xx or DB issues. Launch week saw 192 visitors (mainly Vietnam + US), exploring homepage → dashboard → login/signup → about/contact. Testimonial videos were loaded 5K+ times – people actually watched them. At least two real users tried multiple times to...

Dai Nguyen Tuanstarted a discussion

OKIELA | LAUNCH DAY RECAP

Quick honest recap from Okiela’s solo founder after going live: Infra held up well: Supabase + Vercel handled close to 20K requests with zero 5xx or DB issues. Launch week saw 192 visitors (mainly Vietnam + US), exploring homepage → dashboard → login/signup → about/contact. Testimonial videos were loaded 5K+ times – people actually watched them. At least two real users tried multiple times to...

Dai Nguyen Tuanstarted a discussion

Okiela Week 1: What I learned from a quiet Product Hunt launch

Hi Product Hunt community, A week ago, Okiela launched here and finished #29 with 4 upvotes. Not the fairy tale launch story. But here's what I learned: What went wrong: 1. Didn't build pre-launch momentum (classic mistake) 2. Messaging wasn't clear enough ("profit in 30 seconds" = too vague?) 3. As an introverted, non-native English founder, I underestimated community engagement What happened...

👋 I'm Dai — Vietnamese finance pro, zero coding skills. E-commerce founders lose 15-25% profit in spreadsheet chaos (30h/month). Okiela fixes this: Upload CSV → AI analyzes → Profit dashboard in 30 seconds. KEY FEATURES 🔷 5D AI Pipeline 📊 Instant dashboards (no SQL) 🤖 Natural language Q&A 💰 Free, Pro $29/mo RESULTS • 99.8% accuracy • 250+ users, 18 countries • 18% profit boost Built solo with AI. 1,944 commits. Try free: okiela.io 🚀
Okiela
OkielaProfit & pricing insights in 30 seconds, not 30 hours
Dai Nguyen Tuanstarted a discussion

5 months ago, I couldn't code. Today, Okiela launches on Product Hunt

Hi Product Hunt community 👋 I'm Dai, and tomorrow (in a few hours actually) I'm launching Okiela - my first product. 5 months ago, I was an FP&A analyst drowning in Excel spreadsheets, spending 4-6 hours manually calculating profit for e-commerce clients. The problem was clear: "Which SKU is actually profitable?" should take 30 seconds, not 30 hours. But I had zero coding experience. Never...