"Revenue up, profit down." It’s the defining crisis of 2026 DTC

"Revenue up, profit down." It’s the defining crisis of 2026 DTC.

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I’ve seen this script too many times:
CMO: "Look at this 3.5x ROAS! We’re crushing it."
CFO: "Then why is our cash position lower than last month?"

The gap? Attribution tools like Triple Whale show you ROAS, but they don't show you Profit. They miss the duties, the 3PL fees, and the return shipping that quietely destroys AOV.

Mid-market brands (1M−10M) are stuck. You’re too big for basic app-store trackers but can’t justify $1,000/mo for Northbeam.

I built Okiela as the "Profit Layer" that attribution tools leave out.
No data team needed. Just pure P&L visibility so you can stop scaling your way into bankruptcy.

#shopify #ecommerce #dtcfounder #profitintelligence #supplychain #okiela