GMV is a vanity metric. Profit is a reality check. 🧵

Most Shopify merchants celebrate "record-breaking" revenue, only to realize their bank account is empty at the end of the month.

The reason? They ignore the 5-Tier Profit Waterfall:
1. Platform & Payment Fees: Shopify, Stripe, and marketplaces like Amazon (15%) or Shopee (6%) take their cut before you even see the money.
2. COD Fees: That 2-3% fee feels small, but it’s a silent killer that eats directly into your net margin.
3. Shipping Splits: Merchants typically pay 80% of the shipping costs—often without tracking the impact on unit economics.
4. Pro-rata Ad Spend: If you don't know the exact marketing cost for every single order, you aren't scaling; you're just spending.
5. Refund Costs: Payment fees on returned items are irrecoverable "ghost costs" that most spreadsheets miss.

I built Okiela to automate this entire FP&A logic.
With 95,000 lines of code and 7,436 automated tests ensuring 100% accuracy, we’ve moved profit analysis from messy Excels to real-time AI insights.

Stop "assuming" you are profitable. Start knowing your True Profit on every single SKU and order.
Check your True Profit for free: okiela.io 🚀

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#Shopify #Ecommerce #FPA #UnitEconomics #TrueProfit #Okiela