Your best-selling SKU may not be your best product

Hey Product Hunt makers & Shopify founders 👋

Something I wish I’d figured out earlier:

Your #1 best-selling SKU is not always your best product.

Sure, it moves fast and the top-line looks exciting, ads perform well… but when you run the full cost stack (COGS, shipping, fees, returns, ad spend), the real margin story often changes.

The SKUs worth scaling long-term are the ones with the strongest contribution margin — not necessarily the highest volume.

When CAC climbs or tariffs hit landed cost, this is the ranking that actually matters.

Quick question for you:

“What’s actually worth scaling in your store right now?”

Ever had a best seller that quietly ate your margins? Share below - I read them all.

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If you’ve ever had a best-seller that still felt disappointing financially, this is the deeper version:

https://okiela.io/blog/best-seller-product-zero-profit

#ProductHunt #Ecommerce #Shopify #IndieHackers #Profitability #DTC