The Simple Profit Waterfall Every Shopify Founder Should Use (5 Levels)

Hey Product Hunt makers & Shopify founders 👋

I got tired of staring at Shopify analytics and still not knowing where my real profit was, so I built this.

It’s a simple 5-level Profit Waterfall: GMV → Net Revenue → Gross Profit → Net Profit → True Profit.

Shows exactly where the money leaks at every step. I even used real numbers from a $85K/month store (ended with only $11.5K True Profit).

Super practical, no jargon.

Would love your thoughts if you check it out:

Anyone else built something similar for their own store?

#ProductHunt #Ecommerce #Shopify #IndieHackers #Profitability #DTC

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