Christopher Santangelo

Do you actually trust your analytics data?

Something I kept running into while building Produl:

A lot of teams don’t fully trust their analytics.

Between:

  • data sampling

  • ad blockers

  • cookie restrictions

  • and delayed reporting

…it’s hard to know what’s actually accurate.

I’ve seen people:

  • double-check numbers across tools

  • ignore certain metrics entirely

  • or just rely on “gut feeling” instead

That feels like a problem.

If analytics is supposed to drive decisions, it should be:
👉 simple
👉 transparent
👉 and reliable

Curious how others handle this:

Do you trust your analytics data today? Or do you second-guess it?

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