Greetings from Helsinki. We’re building something new here
Hello all! I am Emmi, Co-Founder and CMO of Persona. As our launch is approaching this spring, I wanted to hop on here to share thoughts on this crazy journey.
Building a startup has forced me to accept two things:
Most growth problems are actually clarity problems. If people don’t immediately understand what you are building, no amount of marketing will compensate for that.
Leadership often means operating at a level slightly beyond your comfort zone and learning to move forward before you feel fully qualified.
As CMO, I’m helping launch something that doesn’t neatly fit into an existing category. I believe deeply in what we’re building, which makes the responsibility energizing rather than intimidating - even on the days when imposter syndrome tries to negotiate a seat at this table.
I’ll keep sharing what we’re learning as we go; the strategic decisions, the experiments that work, and the ones that don’t.
If you’re building, launching, or thinking about it, I’d genuinely value connecting.
Sooo, where is everybody from?
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