Help us validate an idea: an AI tour companion that walks with you through a trip. Would you use it?
Imagine this.
You type:
"Plan me a relaxed day in this heritage city. Walking trip. History mostly. Vegetarian lunch somewhere quiet."
Your companion builds the day. Stops, pace, lunch, even the hotel. You're set.
You travel, you reach your hotel. The next morning, it pings you:
"Time to head out, your first stop's 10 minutes away."
You click/say start tour. You step out the hotel door and it's already walking with you, with full context of everything you asked for.
Turn-by-turn navigation guidance.
Between landmarks, it notices what you're passing by:
"Look on your left, that's the oldest market in the city. Traders have been shouting the same prices there for 400 years."
You reach the next stop. You're in a square surrounded by old buildings and can't tell which one you're meant to be looking at.
"Point your phone at the buildings around you, I'll tell you which one it is."
The right building lights up. It narrates the story, and because it has context of your whole journey, it connects what you're seeing to the landmarks you've already walked past. The new city starts to feel like one thread, not a checklist.
An hour in, you ask:
"Anywhere decent for coffee around here?"
It pulls a short detour, a quiet spot that fits what you said about avoiding tourist traps. You stop. You come back out. It picks the tour up where you left off.
And it reads the clock. Around lunchtime:
"You've been walking three hours, fancy lunch before the next stop?"
One companion, from planning to the pavement. No app-juggling, no 20 tabs open.
That's what we're building toward with OxGuide. We're live with the on-the-ground pieces now: curated trips, camera detection, guided narration, navigation between landmarks for Oxford city. We're now building the AI companion layer on top.
AI has flooded travel planning. There are apps for the on-the-ground side too, but nothing that really stitches the whole journey into one conversation. We think that's the more interesting half of the trip, and it's the half we want to get right.
Genuinely need your help validating this before we go further:
Would you actually use something like this on your next trip, or does it feel like overkill?
Where does AI in travel genuinely need to show up for you: planning, in-tour, or both?
Check our MVP for Oxford, any feedback is valuable for us in improving our app
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