How do you decide if a video is good enough before publishing?

Most teams I speak to still rely on gut feel, internal reviews, or past benchmarks to decide whether a video is “ready".

But once it’s live, the data tells a very different story — drop-offs in the first few seconds, emotional disconnect, pacing issues.

Curious how people here handle this pre-publish phase today.

• Gut instinct?

• Team feedback?

• Past performance data?

• Post-publish A/B tests only?

Genuinely interested in learning what works (and what doesn’t).