Sveta Bay

How do you grow your newsletter? πŸ‘€

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Hey Product Hunters! Recently I launched a newsletter with weekly marketing case studies from profitable Solopreneurs (https://makerbox.ck.page/marketi...). Last week, I tried content repurposing and got around 50 new subscribers: πŸ”Ή autoplug on Twitter πŸ”Ή next issue teaser on Twitter πŸ”Ή repurposing content on Product Hunt discussions πŸ”Ή repurposing content on Indie Hackers To be honest, kinda dissatisfied with the growth. I thought I could grow at least +100 πŸ˜… So, how do you promote your newsletter? πŸ€”
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Stefan
1. Publish to my existing audience and ask them to send to a friend 2. Create a Tweetstorm out of the content 3. Make a LinkedIn post to my audience 4. Share post to Medium 5. Reformat the post for Reddit threads 6. Share on site aggregators like Indie Hackers, GrowthHacker, Hackernoon
Sveta Bay
@stepan_cherkasov thanks for sharing!
Ozan
Good luck with your newsletter, @basv ! Here's what worked for my newsletter: - Create share-worthy content (obvious, but still). And ask for readers to share it at the end. Asking makes a difference. After you get 5,000 subs, consider implementing a referral program. - Experiment a lot with your landing page copy. And don't stop until you reach a 50% conversion rate. This will ensure you don't have a leaky bucket with your traffic. Even a 5% increase in the conversion rate makes a huge difference in the long term. - Make cross-promotions with other newsletters that have a similar target audience. Especially after you have 1,000 subs, you can start cross-promoting with bigger newsletters and get many subscribers. - I see that you use ConvertKit. They are launching the Creator Network feature where creators can recommend each other (like on Substack). You can join the waitlist. It works great. - And if you have products or selling sponsorships, you can consider paid growth. P.S. My newsletter in case you like mental models: https://fronterablog.com/newsletter
Sveta Bay
@irturko wow, that's insightful, thanks a lot for sharing!
Lokesh Joshi
Focus on valuable content, personalize your newsletters, Keep a consistent schedule, Use social media to promote your newsletter, and Monitor and analyze your metrics.
Sveta Bay
@lokeshjoshi31 yeah, that's a must! Is there anything in particular that worked great for you?
Greg
There are several techniques, corresponding to different moments vs your launch, - I love discussions 1/1, - LinkedIn posts, especially posts in dedicated groups (to A/B test) - Twitter can also work if you dive into discussions, not only tweet yourself
Sveta Bay
@conversionrocks thanks for sharing!
Richard Gao
I find the best way is to cross promote with other newsletters
Nikhil Gohil
Few years back I started http://startup.limited (idea was to share details about early stage startups to subscribers). Without any promotion or posting anywhere on social media, I got 50+ people subscribed to it. Initially I thought its all spam but then I found those are real people. I sent one email to all. But then I neglected completely, dint renew domain. I think at that time startup word was trending and it got me few subscribers. You can try different domains names and place your makerbox subscription box on landing page. Currently anything with β€œAI” or β€œGPT” text in domain will get traffic.
Karan Phougat
I would like to give you some actionable points: 1) Create 1 large piece of content (written or video), cut it, edit it and distribute. Avoid posting same content over multiple platforms. 2) Keeping your newsletter gated (only email) or keeping it open (like ProductHunt) can be your choice based on strategic reasons. 3) Collaborate with other Newsletter. I call it Partnership-led growth. 4) After sometime, collate your content and create an Ebook, Email Course or other digital product that you can use to capture more and more leads. 5) Website popups for Newsletter sign up, with a free digital product on offer, works the best. 6) Promote! Promote! Promote! Promote your newsletter everywhere and anywhere. 7) Reach out to Influential personalities personally and ask them to subscribe to your newsletter. Even if one of them tweets/posts about your newsletter, it might go Viral.
Gaurav Gargya
Hey Sveta, I've found the below strategies to be a little more effective: - Posting on LinkedIn/ other relevant social platforms: You can share teasers or snippets of your newsletter content on to generate interest and entice followers to subscribe. Tag the solopreneurs featured in your newsletter and utilise their network as well. You can also tag your inner circle of peers who cheer for you and your team to leverage their network as well. - Posting on micro forums/ communities: You can find groups on Facebook / LinkedIn who are interested in marketing case studies - Offer incentives: Offer a lead magnet or exclusive content to incentivize people to subscribe. For instance, you could offer a free e-book or a discount on your products or services for new subscribers. - Collaborate with influencers: Partner with influencers or industry experts in your niche to promote your newsletter to their followers. Lastly, all good things take time - this applies to building a community of people subscribing to your newsletter as well! All the best! PS: This topic is definitely of interest to me, you can consider a +1 to your newsletter subscriber base :)
Deniz Sutaş
@gaurav_gargya especially posting on micro-communities shouldn't be underestimated I think. Although they are a limited community with fewer individuals, they are usually interested in certain niche topics, so they could turn into loyal users/community members.
Shushant Lakhyani
I think recommendations and having a social media audience helps the most
Sveta Bay
@shushant_lakhyani do you mean word-of-mouth by recommendations? πŸ‘€
Mehdi Rifai
Interested in the thread
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