💬 Shoppable Videos & Livestream — What’s holding it back?

Shoppable videos and livestreams promise to change how we shop — blending entertainment, community, and instant checkout. Some brands are experimenting, but adoption still feels early.

I’d love to hear from this community:

What’s the biggest barrier for shoppers?

Do livestreams work better for launches or everyday shopping?

How polished should the content be vs. authentic creator-style?

Where do you see AI fitting in — tagging products, hosting streams, or something else?

Curious to know: Have you tried shoppable video or livestream in your product — and what worked (or didn’t)?