Will Smith

Usero Forms - Forms that tell you exactly where people give up

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Lightweight form builder with the analytics most tools skip. 10 field types, conditional logic, drag-and-drop builder. The real difference: field-level funnel analytics that show exactly which question makes people drop off — not just that they did. IPs encrypted at rest, no tracking pixels. Publish at clean URLs or embed via iframe. Free tier: 1,000 responses/month (Typeform gives you 100 for $25/mo). Built on Cloudflare Workers, loads fast everywhere.

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Will Smith
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Hey PH, Will here. Solo founder, bootstrapping from Australia. Quick backstory: I built Usero as a feedback widget (it's been on PH before, tiny 7.6KB widget that auto-generates code fix PRs from bug reports). Loved it, used it on everything I shipped. But I kept hitting the same wall: I needed forms. Surveys after onboarding. NPS scores. "How did you hear about us?" flows. Stuff the widget was never designed for. So I tried Typeform. Beautiful, sure. But $25/month for 100 responses? For a bootstrapped product? That math doesn't work. Google Forms is free but looks like a school assignment. Tally is solid but the analytics are surface-level. I wanted to know exactly WHICH question was killing my completion rate. Not just "40% dropped off somewhere." I wanted to see: "Question 4 is where 60% of people quit." So I built it. Usero Forms has field-level funnel analytics - views, starts, attempts, submissions - broken down by individual question. You can see the exact moment people decide your form isn't worth finishing. Conditional logic means you're not showing irrelevant questions to begin with (nothing tanks completion rates like "N/A" answers to questions that shouldn't have been asked). On the privacy side: IPs are encrypted at rest with AES-GCM. No tracking pixels. No fingerprinting. I didn't build this to harvest data, I built it because I needed forms that weren't bloated, overpriced, or creepy. Free tier is 1,000 responses/month. Typeform gives you 100 for twenty-five dollars. Try it at usero.io/forms. I'm around all day for questions, feedback, or roasting.