Dan Ariely

Pocket Ariely - Make sense of life with Dan Ariely’s newest app

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Miriam Schwab
While I was downloading the app I read the responses below, saw I'm supposed to enter payment details up front, and cancelled the download. Also, it's misleading to users that it is a paid app since in the app store it's listed as not having a price. BTW, you keep saying that it's common to get a user's credit card before a free trial. It's not uncommon, but it's also no common. I for example only do that if I MUST test an app or tool. If it's not a MUST, then nope and I move no. As I did here.
Enael Garrido
@miriamschwab Hi Miriam, thanks for the feedback. We're working on a way to solve this, we see that many subscription-based apps have a "try it [amount of time] for free" button and after the trial expires, you must enter your information to continue. Would this increase your chances of using/downloading the app?
David Matichuk
@enael yes. Asking for CC details before the trial ends is not only a bad idea for conversion, it's also a very bad idea for your brand. It looks like you are trying to trick people into memberships and that makes you look bad.
Enael Garrido
@dsmatichuk Thanks David, this has been a very informative experience for the whole team and your comments are very valuable. Thanks!
Miriam Schwab
@enael Yes, and also if it didn't request my CC details to get started.