Create accounts and accept payments on day one. Optimize your conversion and retention, and save months of development time.
🔮 Join today for early access
🎟️ Authentication, payments, data
💻 Hosted checkout pages
📱 SDK
We’re Emma and Chris, the makers of Velvet 👋
We’ve spent the last decade building app infrastructure at companies like Fitbit, MongoDB, and our own startups. Now we’re building the cross-platform tooling we’ve always wanted to use–supporting trusted accounts, payments, and identity out-of-the-box.
Startups lose revenue when they fail to effectively onboard and retain customers. And as a consumer, you have almost no control over your online identity–resulting in a sea of high-friction transactions and lost personal data.
Industry-wide app monetization is abysmal. Conversion to paid is less than 5%, 30-day retention is less than 13%, and average lifetime value is just $5.30.
To survive as a startup in today’s market, these vital metrics are more important than ever before.
Use Velvet’s hosted checkout pages and SDK to seamlessly authenticate users and accept payments. Join today for early access, and please let us know what you think!
Awesome launch, Emma and Chris! I can't wait to give your hosted checkout pages and SDK a try, and see how they can help me authenticate users and accept payments seamlessly. Keep up the fantastic work!
@eonpilot - Great question. We're starting with web, allowing people to authenticate users or accept payments from any link. From there, a user can download an iOS app and log into their account (which may already have an active subscription attached to it from web checkout). With our cross-platform native SDK, a user who is converted for the first time within an iOS app would include the 15-30% Apple tax. We'll be sure to stay compliant with Apple and Google as it's most efficient for merchants to convert end users at the point of highest intent - which is often inside of an iOS app.
@emmalawler24 quick question, after authentication is it possible to restrict users to access certain page on application if they have not paid, like a membership app?
Also sdk will work on react js?
@emmalawler24@shubham_pratap yes, we'll be providing controls to combine authentication with access-control permissions to certain content - memberships are a primary use case!
A React client library is on the roadmap. Reach out if you'd like to discuss more implementation details so we can make sure we're building in the right direction for your needs.
As someone that has created several in-app subscription apps, I am interested in your approach. We currently use RevenueCat so familiar with the challenge your are tackling.
When will you publish your SDK specs? Beyond native code (SwiftUI and Kotlin), will you also support React Native and other languages as well? Finally, are you incorporating in PayWall page design for A/B testing messages and offers for signup?
I know you are early in the process and any development details you can share would be appreciated.
@sean_jackson5 Thanks for checking Velvet out Sean! We're still early on the SDK front (dog-fooding it with the hosted pages experience we're launching) and would love to hear the pain points you've had in the subscription app space in the past so we can be sure we're building in the right direction for your needs. The foundation is andAPI that any client can consume. We'll be building better developer experience via SDK client libraries as we go, and early partners needs are going to shape a lot of that roadmap. Swift/Kotlin/React Native/Web are all things we want to tackle so Velvet can be fully cross-platform.
Yes - we're talking a lot about auth and payments today but that's just a slice of what Velvet can do. We want to help customers with growth via customer acquisition, revenue expansion, reducing churn, etc. A/B testing different offerings helps with that mission for sure.
Please reach out if you'd like to dive in deeper - would be great to have an early partner that's experienced what's out there and knows what they need going forward.
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Congrats for the launch !
I would love to test this for authentication between our web Dashboard and our app.
@michael_dawant1 Thanks Michael! Sounds like the future SDK would be the best way to integrate the two - we'd love to keep in touch and let you know once it is ready.
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@chris_hendel Great ! Please keep me up to date and congrats again !
Congrats on your launch. Great name! And I love your design. I think your showcasing of real-world use cases is really helpful. Curious why you launched without pricing? Is it just because you're kind of in "early access" mode?
One other thing I would personally need to know before becoming a customer is how locked in I would be to your platform. Not that I'd want to leave -- if the product was nailing its promise I wouldn't, but if I didn't feel like I could pull out and abort if things weren't going well it would make me really hesitant to try it.
Good luck and I'm hoping the best for you all!
@colinmathews - thanks, really helpful feedback! For merchants, there will be a few different pricing tiers depending on what features you want to leverage. It's free to use our basic hosted checkout pages, with paid features like custom domains and access to the SDK. We're still early, so it's most important for us to find great teams to work with before we monetize too much. Happy to collaborate as an early design partner if you're interested!
Makes sense on the hesitancy around lock-in. We'll make sure there's flexibility for merchants to offboard if needed, while still respecting user privacy and experience. If there are any features or concerns that seem highest priority related to this topic, please let us know.
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