Emma Lawler

Velvet - App onboarding for growth teams

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Create accounts and accept payments on day one. Optimize your conversion and retention, and save months of development time. 🔮 Join today for early access 🎟️ Authentication, payments, data 💻 Hosted checkout pages 📱 SDK

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Kinsey Durham Grace
This is awesome! Congrats on the launch 🚀
Emma Lawler
@kinsey_durham_grace thank you!! Let us know if there are any features you'd like to see supported.
Andrew Bass
Congrats on the launch! I can't wait to use something built by the genius dev that is @chris_hendel - I just signed up for Velvet 💪🎉
Chris Hendel
@andrew_w_bass Thanks Andrew!
Brooke O'Brien
Sounds very cool!!! Congrats on the launch! 👏🏼
Emma Lawler
@brooke_o_brien Thanks for the support!
Madelin Woods
This will save so much time building that first core component of any app. Looking forward to trying it out! Congrats team 🎉
Emma Lawler
@madw thank you!! Let us know if you have any particular features you'd like to see supported.
Hugo DEVEZE 🏴‍☠️
Hey ! What was your process of creation ? Did you co-create with potential users ?
Emma Lawler
@devezehugo - Hey! Yep, good question - we've done a ton of user research over the past year, and both of us have been building cross-platform app systems for the past 10 years. Over the coming months, we'll be partnering with early-access merchants to iterate on the SDK before offering it publicly. If you're interested, please reach out!
Dan Lesser
Thanks for posting! Really cool product. For non-technical members of growth/product teams 🙋‍♂️, would Velvet enable accounts creation and payments without any engineering implementation?
Emma Lawler
@dan_lesser - Yep, great question. Our hosted checkout pages are a no-code way to create accounts for new users, identify returning users, and accept payments using Stripe. Once you want a native or cross-platform experience, your engineering team can use our SDK built on top of the exact same system. This means you'll never need to do an arduous migration or risk losing valuable customer data as you scale. The other major benefit for non-technical members of the team is the control you'll have over onboarding and retention once Velvet is integrated. You'll be able to change copy, experiment with pricing, view data, and manage users without the support of an engineer. Let me know if there are any features you're particularly interested in!
Genevieve Lopez
Thanks for sharing Velvet with the Product Hunt community! Can you tell us a bit more about how Velvet differs from other cross-platform tooling for app infrastructure, and how it specifically helps startups improve their onboarding and retention metrics?
Emma Lawler
@cristinaj856 - Great question, thanks. There are two types of solutions teams can use today - (1) app stores, (2) point solutions. The app stores are not cross-platform. Apple gives you auth, payment, and data tooling to build on top of, but they won't help you (or often allow you) sell on Android, web, or anywhere else. Point solutions can be implemented as part of an overall system, but they require investment and resources to connect as a cohesive system, often resulting in poorly designed systems that lead to drop-off, churn, and lost revenue. We're building the connective tissue to authenticate your acquired users, monetize your product, and understand metrics so you can put your most valuable resources toward creating differentiated value beyond the account and paywall.