Capture attention & convert shoppers with Gander
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Kimiloluwa Fafowora

Video Landing Pages by Gander - Capture attention & convert shoppers with Gander

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Before capturing the hearts and minds of consumers, you have to capture their attention. Gander enables brands to spin up high-converting, attention-grabbing, video UGC pages with just a few lines of code.

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Kimiloluwa Fafowora
Maker
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Hey PH Community 👋 Our team had a major lightbulb moment during our team offsite in January: It’s ***egregious*** to think that after watching just one video or ad, a shopper will be ready to convert on a static landing page. But that’s how most marketers set up their campaigns these days 😴 Some of the greatest inventions are the most obvious, so after we realized this, we rolled out our Video Landing Pages. It allows brands to quickly spin up a tik-tok/reels like landing page. This means that brands can now direct traffic to an attention-grabbing, conversion-focused page that feels native to the platform they’re just coming from. This is just a piece of our shoppable video platform — there’s plenty more to discover! We invite you to check it out and let us know what you think! Drop a comment or question, we'll be here all day to respond to your feedback!
ZHENG Haibo
@kimiloluwa Congrats on launching ! Gander is a clever idea for producing high-quality content and demonstrate product quality & use case
Black Pagli
@kimiloluwa good project 😍
Kimiloluwa Fafowora
Maker
@oe_zheng thanks so much for the support Zheng! 🙏🏾
Kimiloluwa Fafowora
Maker
@trinur many thanks!
Kimiloluwa Fafowora
Maker
@khairul_bashar4 much appreciated Khairul!
Timofey Shmatovich
Amazing! Congrats on the launch! 🔥
Nimilolu Graub
Maker
@ultrablaster Thanks so much Timofey! ⚡️
Kwan Lam
Maker
@ultrablaster Thank you for taking the time to check out Gander!! 🙏
Dzianis Halka
Hey beautiful people! Fantastic work on getting Video Landing Pages on the Product Hunt! 🙂 You have achieved a remarkable result! I will try it. I've only got a single question. What inspired you to create it?
Kimiloluwa Fafowora
Maker
@denis_galka Thanks so much for the kind words Denis! A number of things inspired it but primarily my time working at a consumer brand studio. We used to sell products both in retail stores and online, and pretty quickly, it was obvious that brands aren't doing enough to engage shoppers and provide an IRL shopping experience. The concept has evolved A LOT, but we're really thrilled by where we are now!
Ryan Andolina
Maker
@denis_galka Thank you so much for the kind words and support!
Karthika purushothaman
Maker
@denis_galka Thank you. The biggest inspiration for me is to create an experience which propagates diversity and inclusion.
Alexandra Kretova
Guys, it’s great idea. Rich me out, I guess I know a product you might partner with.
Kimiloluwa Fafowora
Maker
@alexandra_kretova1 Thanks so much Alexandra!
Ilya Mansurov
An unusual solution, I don't know yet how I can apply it in my field, but I really like the idea, it's brilliant! ☺️
Kimiloluwa Fafowora
Maker
@ilyamansurovv Thanks so much Ilya!
Golzar Sedaghatpour
Maker
@ilyamansurovv Thank you so much for the support!
Umar | SaaS Guy
Impressive idea. It seems like this product will make it much easier for brands to capture the attention of their target audience. Have you done any testing to see how well it works in terms of increasing conversions?
Kimiloluwa Fafowora
Maker
@heyumarkhan Thank you and we have! Last quarter alone we helped increase conversion by 23%! And for context - a 2-5% lift in eCommerce is considered phenomenal 😳 I see you're launching soon! excited to check out yours when it comes out :)
Golzar Sedaghatpour
Maker
@heyumarkhan Thanks for the support and congratulations on your upcoming launch as well!
Ryan Andolina
Maker
@heyumarkhan Thank you for the support!
Kwan Lam
Maker
@heyumarkhan Thank you for taking the time to check out Gander, appreciate it!
Karthika purushothaman
Maker
@heyumarkhan yes, we run an ab test during the initial days after integrating with Gander. After that we move 5% of users to a control group and monitor conversion metrics.
Kirill Krotko
The TV store is back and now it is armed))) It is good that there is development in all areas of e-commerce. The target consumer of goods is getting closer to the seller and this is good. Good luck in product development! Are there any plans for functionality in the near future? What would you like to add?
Kimiloluwa Fafowora
Maker
@kir_krotko ⚡️ It truly is. There's SO much else coming but we're adding to interactions next! Ie allowing people to engage with the videos so they can get real-time engagement
Kirill Krotko
@kimiloluwa This is a cool feature! I wish you success in implementing new ideas and development!
Roman Ziuzin
Looks great! What other features does your shoppable video platform offer?
Kimiloluwa Fafowora
Maker
@rziuzin Hey Roman! At a high level, it offers - video embedding with a variety of placements - access to our ugc marketplace so you can get quality content super fast - robust analytics to optimize conversion - native creative A/B testing (also to help optimize conversion) - agnostic integration : you can set this up on any site/any hosting platform - and if you're on the professional tier, you get a CSM to help you get the most bang for your buck!
Karthika purushothaman
Maker
@rziuzin We have some exciting launches coming up as well in the coming months - primarily making the experience more interactive. Stay tuned 🙏
Carter Michael
Hey! Congrats on the launch. I think it's brilliant that you not only help out e-commerce store owners by giving them access to UGC, something especially helpful for brand-new companies, but you also make it lucrative for creators. What a great thing to do @kimiloluwa Already at the #2 spot today so a big congrats again!
Kimiloluwa Fafowora
Maker
@carter_barnett Thanks so much Carter! We love being able to support both brands and creators! I also have to say it's definitely not just me :) My team is SO amazing as well
Ryan Andolina
Maker
@kimiloluwa @carter_barnett Thank you for the support!
Kseniya Es
Congrats on your launch! What a nice and simple way to add more life to a site! I can already see, how I can use this tool for my clients websites :) I've got a few questions: - Can you make videos in different languages or only in English? - Can I bout a forever-licence for a video, or there's only 3-month one?
Kimiloluwa Fafowora
Maker
@kseniya_es hey! Great questions: You can upload videos in any language but our creator marketplace is only English speaking. However please let us know which languages you're thinking so we can see if we can make an exception :) And out of fairness to creators: we don't offer lifetime licenses. If you have ideas on how to make it fair for them we're always open to suggestions!
Nimilolu Graub
Maker
@kseniya_es Hi there! Our creator marketplace is primarily English speakers, but we have onboarded a few Spanish speakers as well :) If you think it'd be good to add more languages, we're open to suggestions!
Kseniya Es
@kimiloluwa thank you for sharing your point of view! I looked at this from the customer's side, where it'll be good to just "buy it once". But now I see how that's not the nicest thing for creators. Congrats on your launch once again!)
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