Wisry - Clone the ads already winning in your market, at scale

@jui_nath1 Fair point, and that's why the clone isn't just the hook. Wisry reads the whole ad: pacing, shot rhythm, mood, how the product is shown, how it closes. Then it rebuilds that around your garments, your palette and your type, for video as much as for statics. Which brand are you working on? Happy to run one and show you rather than argue it.

@bl560 Joy, that's the exact pattern we're trying to break. Four tools cancelled in a month usually means the novelty was the product. Starting from a proven ad instead of a blank canvas is our answer to that.

On ROAS: I won't promise a number here, and I'd be wary of anyone who does. What we do is build cuts that can be measured (one claim per scene, hooks as variants, not one guess), launch them to your ad account, and read the results back into the next round. Whether that beats what you have is something you should see on your own account, not take from me. Happy to set you up to test it properly.

@panz_dc8372 Thanks Zion. That's most small brands, honestly. Research gets skipped because it's slow and nobody owns it, so the creative starts from a guess. Even just seeing what's already running in your niche before you brief anything changes the output. Send your store URL if you want to see what the research step finds for you.

@len5 Partly by default, partly by instruction. By default the research reads what's live right now, ranked by how long it's been running and how many variants are behind it. So in October it's finding the Q4 gifting ads, not last summer's. That's the seasonal signal built in.

On top of that, you can brief the agent in plain text before it researches: "find ads for the holiday gifting angle" or "summer launch, skip anything winter", and it filters on that. There's no dedicated season toggle yet, but the instruction does the job. What's the product? Some seasonal categories have a much deeper ad library than others.

@scuff_cbc Thanks Gary. "Clone" is doing us no favours as a first impression, this thread has made that clear. Glad the explanation got you past it.

@heovl Quite different, because everything visible comes from each brand, not from the source. Different products, palettes, type, footage or avatar, and a script written for each brand's buyer. What they'd share is the skeleton: same hook type, similar pacing, proof in the same place. Watching them side by side you'd notice the rhythm matches. Scrolling past them in a feed you wouldn't. And if you want more distance, you can tell the agent to change the hook or the format before you launch.

@amybradley Good question. Yes, partly by design and partly by you.

Wisry starts from your store, not the source ad. It reads your products and who you sell to first, and that brand profile is what the script, the avatar and the visuals get built against. So what carries over from the source ad is the structure (hook, pacing, proof, close), not the audience or the message.

That said, if you pick a source ad aimed at a totally different buyer, the skeleton might just not fit. That's why the research step ranks ads from your own market first. And if something's off, you don't re-edit by hand. You tell the agent in chat what to change, say "make this speak to first-time buyers, not repeat customers", and it rewrites that part while keeping everything else consistent: the script, the scene timing, the captions, the product claims. Is there a specific case you're thinking of?

@sidraarifali Thanks Sidra! Honestly, that's up to the brand, and the tool works both ways.

If it's your own ad and you want variations, you can keep it very close: same footage, same look, and just swap the hooks or the text. That's the fastest way to fight creative fatigue.

If it's someone else's ad, you tell the agent to adapt it to your product, and it regenerates everything: the footage, the characters, the music, the script. What stays is the structure (hook, pacing, proof, close), which isn't something copyright or trademark covers. You can also tell it explicitly to steer away from the original's music or style if you want more distance.

So the platforms have nothing to match against, because nothing from the source is in the file. Have you run into flags on generated video before? Curious what tripped it.

@kasrav  @aymi_malik Thanks Muhammad! It's your call, and it depends on whose ad it is.

If it's your own ad, you can keep it nearly identical and just swap hooks or text. That's you making variations of your own work. If it's someone else's, the agent regenerates everything: footage, characters, music, script, product shots. What's kept is the structure (hook, pacing, proof, close), and structure isn't something copyright covers. You can also tell it to steer further away, like a different style or music, if you want more distance.

So it's not "how much do we modify a copy". Nothing from the source is in the file to begin with.

@dhanrajchoudhary Thanks, Dhanraj!