1stCollab
Fully-automated, ROI-optimized influencer marketing platform
564 followers
Fully-automated, ROI-optimized influencer marketing platform
564 followers
1stCollab is the fastest way to test, optimize, and scale your influencer program. Instantly source thousands of creators, and let our platform handle everything — outreach, negotiations, contracting, payments, and taxes — all while maximizing ROI.
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Hey Product Hunt! 👋 I’m Leon, Co-founder & CEO of 1stCollab.
After a decade at Pinterest, I kept seeing brands struggle with influencer marketing–even with all the influencer platforms out there. All platforms today still:
require tons of manual work to manage each creator, and
assumed you were an influencer marketing expert, with knowledge of how to evaluate, price, and contract with influencers to get results.
We built 1stCollab to be the first influencer marketing platform that’s:
Fully automated: Instantly source thousands of creators and let us handle everything–outreach, contracting, payments, and taxes–all the way to creators sharing authentic, high-quality content.
Performance optimized: We bid across thousands of creators, estimate ROI using hundreds of real-time engagement signals, and use proprietary pricing + conversion data to help you get the best creators at the best prices.
With 1stCollab, you can:
Launch your very first influencer campaign in under an hour–no manual sourcing, crafting outreach messages or influencer expertise needed. See results within 1–2 weeks as creators start posting.
Effortlessly scale successful campaigns to thousands of creators–we’ve powered some of the largest influencer campaigns on social media, all in a completely automated way. No more expanding headcount just to scale your influencer program.
We built 1stCollab to make influencer marketing finally easy–so teams can focus on strategy and creativity, not CRMs, process and spreadsheets of todo lists.
Try our free creator search and recommendations, and let us know what you think! We’ll be hanging out here all day answering questions and would love your feedback. 🙌
@leon__lin Reminds me of how AppSumo democratized access to great software 1stCollab seems to be doing the same for influencer collaborations. Super smart execution!
@leon__lin Congrats on the launch and upvoted!
@cksaywise Thanks for the support!
@leon__lin Congrats again!
Awesome product, congratulations on the launch! Can you share any examples of how brands have used 1stCollab to run influencer marketing campaigns that they wouldn't have been able to otherwise? Launching and managing influencer campaigns seems daunting, and I'd love to hear more about brands that have seen a big impact with 1stCollab.
@pinchak Yeah so I’ll share one example from a startup / smaller company and one for a larger company.
A Japanese startup launching a new social media app wanted to grow in the U.S. through college microinfluencers. They struggled because creators didn’t know the brand, and the company wasn’t familiar with influencer marketing in the U.S. Since we’ve run many scaled college campaigns before, we instantly tapped into our existing network of thousands of student creators. Within a month, hundreds had signed on to promote a previously unknown Japanese app.
A large global brand wanted to scale influencer partnerships but was limited by manual contracting and payment processes — every creator had to be treated like a separate vendor. With 1stCollab, the brand only needed to onboard us once. We handled all creator contracting, payments, and compliance, enabling them to scale campaigns dramatically without adding headcount.
For more examples, see our case studies: https://www.1stcollab.com/customers
Frankly having been searching for influencer marketing tools for a while, but very few satisfied me... hope 1stCollab could be the one! Curious - how frequent do you update the trendy influencers list?
@cruise_chen We actually do more than update a single list. We keep a database of hundreds of millions of creators and many billions of pieces of content updated. Most of the best creators will be updated once a day, while we strive to update even the long tail within 2-3 weeks.
And any time we update a creator, we'll update their ranking in search results and recommendations, so any time you try and find creators, you should be seeing fresh results that represent very recently engagement.
Congratulations on launching today! Fast payments and clear deals are game changers. How do you plan to keep creators engaged long term?
@sohan_patil Great question! Our point of view is that we don't want to re-engage all creators long term, but high quality creators who create great sponsored content. For those creators:
We have a creator version of our product and those creators will automatically get matched to new campaigns. They'll be able to apply to any new campaign that's relevant to their content, ensuring they can plan future collaborations.
If you do a partnership and performed well and were rated highly by the brand, we're more likely to sign you on to a repeat or longer term partnership with the brand as well as outreach to you for future campaign opportunities.
We'll also invite your manager onto the platform as well if you're a managed creator, to make it easy for your entire team to help manage your partnerships on 1stCollab.
And of course, because we're a two sided marketplace, the more brands we can onboard and more campaigns we can start, the more opportunities we can give creators.
We are active customers of 1stCollab and it is by far the best influencer marketing platform we have used to date. Really excited to see this formally go live!
@christopher_chang3 Excited for the new campaigns we're launching!
We used 1stCollab for two campaigns and it literally replaced a full time person. The results we got were equal to what we would have done paying more for an individual to manually do the work. Highly recommend!
@madhu_punjabi Thanks for the support and it's been so fun working with you all!
@anka_lumos Great question and transparently this is hard for us to do the very first time we partner with a creator. However during our first partnership we're able to:
Track lower funnel metrics like clicks and conversions. That's because we provide each creator with a custom referral link and promo code. By tracking these lower funnel engagement metrics, we can measure the true ROI a creator provides and better decide in the future if they are a good fit for working with other brands.
Track the timeline of their engagement. Usually if a creator is gaming engagement, you'll see unusual spikes in their engagement. This helps us detect whether engagement is likely genuine or fraudulent.
That said, transparently we're not perfect at differentiating gamed vs. genuine engagement and it's something we're continuously trying to improve.