Apple

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4.9•47 reviews•

5.3K followers

Think Different

4.9•47 reviews•

5.3K followers

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The hardware and software creators known for iPhone, Mac, iPad, Apple Watch, iOS, MacOS, the App Store, and more.

This is the 304th launch from Apple. View more

MacBook Neo

Launching today

The magic of Mac at a surprising price

Introducing MacBook Neo — Apple's all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599

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Launch tags:Hardware•Apple

Launch Team

Humans in the Loop — A free community for people who love using AI to ship faster

A free community for people who love using AI to ship faster

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Apple's answer to Google's Chromebook. Powered by an iPhone chip. Wild!

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23h ago

vibecoder.date

The battery life better be stellar on this.

Loving the colors, such a throwback to the G3 ibook days, in the best way.

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7h ago

@build_with_aj I think they said 16 hours battery life

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5h ago

vibecoder.date

@buzzle That's not too bad.

I'll pick one of these up in 3 years when the second gen gets announced lol.

This is the perfect travel computer imo.

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4h ago

@build_with_aj it's effectively an iPhone with an extra big screen and extra big battery... battery life should be pretty darn good.

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1h ago

Wow. Same memory and storage as my M2 which I still considered ‘new’, but was double the price 😂

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5h ago

day1tabs

Wow 🤯 this is great 😊

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13h ago

Have a question about Apple? Ask it here and get a real answer.

#2 Hardware Product of the Year

More recipients →

Previous Apple Launches

iPhone 17e iPhone 17e delivers incredible value with faster performance

Launched on March 3rd, 2026

Apple Creator Studio Powerful creativity apps and premium productivity features

Launched on February 9th, 2026

AI food scanner and recipe provider Snap food, get instant nutrition, recipes & AI meal insights

Launched on November 11th, 2025

Apple App Store Find apps & games for iPhone, iPad, Mac & more — on the web

Launched on November 5th, 2025

iPhone Air The thinnest iPhone ever, with A19 Pro chip power

Launched on September 19th, 2025

View all Apple launches

Do you use Apple?

Forum Threads

p/apple

•

7mo ago

Do you think there's any chance that Apple will win the AI battle?

The most prominent pioneer in AI is certainly OpenAI, but Grok, Perplexity, Gemini, and Claude aren t doing badly either.

And now that these tools have already adapted to the market, it feels like Apple is only just waking up.

p/apple

•

4mo ago

Featured

Who do you think should be the new CEO of Apple?

Tim Cook is approaching retirement, and it is obvious he cannot hold this position indefinitely.

Tim has led the company since 2011 and helped it grow from a $350B company to a $4T giant. However, they are currently having a problem and are stagnating even in AI.

p/apple

•

2mo ago

Apple Creator Studio price point

Apple today said it is putting six tools together under a single subscription called Apple Creator Studio. For $12.99 per month (or $129 annually), subscribers get:

Final Cut Pro (Mac and iPad) for editing video
Logic Pro (Mac and iPad), a digital audio workstation
Pixelmator Pro (Mac and iPad) to edit images
MainStage (Mac) to turn your computer into a musical instrument
Motion (Mac) to create video animation
Compressor (Mac) to transcode media files into other formats
Extra features on Keynote, Pages, Numbers and (soon) Freeform

Considering tools like Final Cut Pro only used to sell for a one-time purchase of $300 and then later on just iPad for $4.99/month, how does this deal look for consumers? Do the bundled items some of them video, some of them audio make sense together? And since Apple can offer it through its own App Store without charging itself commission, where can competitor products compete?

View all

Previous Apple Launches

iPhone 17e iPhone 17e delivers incredible value with faster performance

Launched on March 3rd, 2026

Apple Creator Studio Powerful creativity apps and premium productivity features

Launched on February 9th, 2026

AI food scanner and recipe provider Snap food, get instant nutrition, recipes & AI meal insights

Launched on November 11th, 2025

Apple App Store Find apps & games for iPhone, iPad, Mac & more — on the web

Launched on November 5th, 2025

iPhone Air The thinnest iPhone ever, with A19 Pro chip power

Launched on September 19th, 2025

View all Apple launches

Forum Threads

p/apple

•

7mo ago

Do you think there's any chance that Apple will win the AI battle?

The most prominent pioneer in AI is certainly OpenAI, but Grok, Perplexity, Gemini, and Claude aren t doing badly either.

And now that these tools have already adapted to the market, it feels like Apple is only just waking up.

p/apple

•

4mo ago

Featured

Who do you think should be the new CEO of Apple?

Tim Cook is approaching retirement, and it is obvious he cannot hold this position indefinitely.

Tim has led the company since 2011 and helped it grow from a $350B company to a $4T giant. However, they are currently having a problem and are stagnating even in AI.

p/apple

•

2mo ago

Apple Creator Studio price point

Apple today said it is putting six tools together under a single subscription called Apple Creator Studio. For $12.99 per month (or $129 annually), subscribers get:

Final Cut Pro (Mac and iPad) for editing video
Logic Pro (Mac and iPad), a digital audio workstation
Pixelmator Pro (Mac and iPad) to edit images
MainStage (Mac) to turn your computer into a musical instrument
Motion (Mac) to create video animation
Compressor (Mac) to transcode media files into other formats
Extra features on Keynote, Pages, Numbers and (soon) Freeform

View all

Currently using a macbook Pro late 2015 model, 8GB of RAM. My experience has been mixed. The OS and bundled software is mostly of good quality, the hardware is now seven years old and still going strong apart from the original battery which needs replacing... that brings me on to the less attractive parts of Apple's products. Removing the battery, which was a piece of cake in earlier models (circa 2007), is a major repair job. They've gone backwards here. Batteries are probably the first thing that will need replacing given they wear out the fastest. That said I've had to replace the power adapter once as the original failed after about a year. Their materials are not always durable. Take cables and grommets made in their white rubber material. Over time this rots and disintegrates. I have older equipment that doesn't suffer this issue. They also charge more than other vendors for things like RAM and storage. Its also laughable that they still have product SKUs in their store that come with 8GB of RAM. This may have been sufficient in 2015, but we're 8 years on now, and RAM hungry apps make for a disappointing experience on my machine. I'd buy another macbook, but only because we require it to support our plugin software that we make.

Apple

Think Different

Think Different

MacBook Neo

Have a question about Apple? Ask it here and get a real answer.

Previous Apple Launches

Do you use Apple?

Forum Threads

Do you think there's any chance that Apple will win the AI battle?

Who do you think should be the new CEO of Apple?

Apple Creator Studio price point

Have a question about Apple? Ask it here and get a real answer.

Previous Apple Launches

Do you use Apple?

Forum Threads

Do you think there's any chance that Apple will win the AI battle?

Who do you think should be the new CEO of Apple?

Apple Creator Studio price point

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