Avina
GTM Agents to Find and Reach Your Next Customer
408 followers
GTM Agents to Find and Reach Your Next Customer
408 followers
Find and reach the leads who need your product. Define your ICP and buying triggers, and Avina tracks signals across the web, LinkedIn, job posts, site visitors (RB2B, Vector, and Clearbit built in), and more. Every lead gets enriched with target contacts and scored against your ICP, then rolled into live audiences that refresh daily. Then Avina automatically runs personalized AI email and ABM campaigns, integrated with your existing tools, to reach them wherever they are.
Aviator
We transitioned to Avina after Koala sunsetted and have been very happy with the platform. Third-party tracking is basically null at this stage of tech, so the ability to generate signals off ads activity from LinkedIn ads and other platforms is huge when prioritizing accounts.
Avina is great at telling the whole story around an account between signals, data providers, and intent making campaign execution faster and most importantly, relevant.
Vivek and Mike have also been awesome at receiving feedback on the platform and iterating to make UX better. Glad we are an early user and are really excited to see how the platform evolves!
Awesome job Mike and Vivek!
As a former Product Marketer, selling NetOps tools to SecOps and vice versa, I wish we had something like Avina to help capture exactly when a network buyer persona is looking to expand into security services. Or when an IT org is going through a re org and the CISO goes from reporting to the CIO straight to the CEO.
This sort of intelligent GTM agent would have made my life a lot easier when I was a marketer. I can see a lot of MSSPs get use from this as well. It would be cool to see Win/Loss insights as well that can inform product strategy. Great stuff and congrats on the launch!
Avina
@sidnanda Thank you! Really appreciate that. The reorg signal you mentioned (CISO reporting line moving to the CEO) is a perfect example of the kind of buying trigger that's almost impossible to catch manually but hugely predictive of expansion opportunities.
Win/Loss feeding back into product is a great idea. If you're ever up for chatting, I'd love to hear more about what you wish you'd had in your PMM days.
StreamAlive - Interactive PPT slides
Congrats on the launch, team! What was the motivation to build this app? Personal experience or a gap that you spotted in the market? What would you say your biggest differentiator is against other agentic AI GTM tools that are available?
Avina
@peterclaridge Thanks! Honestly, Mike and I hit this problem over and over scaling our last company. No matter what tools we stacked together, what actually moved pipeline always came down to two things: timing and relevance. And it was painfully hard to identify the right leads at the right moments.
That's kind of the bet behind Avina. Huge respect for what teams like Clay and Unify have built but where we differ is that we're obsessive about the starting point: every motion kicks off with a hyper-targeted audience built around signals specific to your business, not a broad list you refine later.
From there, we run the full loop for you: monitoring those audiences in real time, enriching and scoring contacts as signals fire, and activating across the channels where your buyer actually lives (email, LinkedIn, ads).
Broader view is that GTM is bigger than sending mass emails to get replies, even though most tools still treat it that way. I think the future looks a lot more like paid than cold outbound, continuous motions that build awareness and education alongside pipeline to a targeted segment, not one-shot mass sends hoping for a meeting. That's what we're building for.
StreamAlive - Interactive PPT slides
@vivek_sudarsan I love the premise of Avina, and I enjoyed playing around with it and setting up some agents. I can see the value but the paid plan is a little out of my budget at the moment. I'll continue on the free plan to see how it goes.
Automating outreach on real-time triggers would seriously shrink the manual grind in developer advocacy. I've watched teams of 5-6 burn hours every week just finding the right conversations on Reddit, HN, wherever - and that's before they write a single word. Stop doing that manually and suddenly you have people writing technical content and building demos instead of scrolling for leads.
Avina
@kobejordan Totally agree! AI should be used for the repetitive boring work so people can focus on the most important parts of their work.
Congrats Vivek and Mike! I’ve used Avina at both of my last two companies and it provides such fantastic intelligence and customer buying signals.
Keep it up team!
Avina
@evanpope Thanks Evan, appreciate the support!
Pico
Congrats on the launch! Awesome team!!
Avina
@abhiondemand Thanks Abhi, appreciate the support!