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It is funny, in a class of mine, we had actually discussed that ikea's success might have been associated with the appeal of "DIY" and the lack-of-willingness to criticize something you, yourself had assembled over the hours that it took you... Kind of like a "mother's love" for something that otherwise is wrought with imperfections. My professor had published a white-paper on the idea here; http://www.hbs.edu/faculty/Publi...
@tardisk_ Yes of course! What a fantastic theory. I had the opportunity to discuss this with Michael Norton at HBS as well! Glad to see a fellow HBS product hunter!
@bradsewell I would love a good table! My current work table is a pain to take a part, bulky, and wobbly (not good for hardware development and soup). I just joined your e-mail list. Keep up the good work!
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Good Luck @bradsewell! Anything in the interior design industry is super tough. I worked for Mirens and Four Walls (both Toronto-based) very briefly and saw the struggle that was very hard to work with. That + Ikea, but I'm all for specially crafted products!
@jkwade Great question! History has a way of repeating itself and it couldn't be more true with Campaign furniture. In the late 1800s early 1900s, the British military would go on military campaigns around Africa and India. The officers and generals wanted high-quality furniture in their tents that resembled the pieces in their Victorian homes. The furniture manufacturers of the era designed tables that folded away and chairs that collapsed flat. These products were carried from camp to camp by camels in crates. The Victorian design aesthetic using solid wood construction with brass accents made its way back to England and is traded on the antique market today known as "campaign furniture". We're the modern play on this classic story. Check out https://en.wikipedia.org/wiki/Ca... !
I did a very thorough review that you can read / watch here https://www.sofadigest.com/campa...
Pros:Extremely high-quality, very attractive
Cons:Pretty heavy / hard to get boxes into house if you're not home at the time it's delivered