Cello

Easiest way to add a referral program to your SaaS

5.0•6 reviews•

1.7K followers

Easiest way to add a referral program to your SaaS

5.0•6 reviews•

1.7K followers

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Affiliate marketing

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Marketing automation platforms

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Customer loyalty platforms

Put your word-of-mouth marketing on autopilot with our trusted referral program and reward your users (and affiliates) for sharing the product they love — yours! The only all-in-one referral platform for B2B SaaS.

Free

Launch tags:Marketing•Influencer marketing•Affiliate marketing

Launch Team / Built With

Migma — Lovable for Email

Lovable for Email

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Cello

Maker

📌

Hey Product Hunt! 👋 Stefan, CEO & co-founder of Cello here - and stoked to announce that we’ve just hit a milestone of 1 million monthly enabled Cello users! To celebrate, we're offering an awesome deal (details below) but first let me tell you what people are excited about. What is Cello? 💜 Cello is the only all-in-one referral platform to reward your users and affiliates for sharing the product they love - yours! Our platform lets you launch a referral program in hours and run it on autopilot. What problem do we solve? 💡 Great products deserve to be shared. So why is it so hard to let users share the products they love? High customer acquisition costs and pricey marketing channels hinder growth, especially in the B2B SaaS space, where easy-to-set-up referral tools are lacking. As a serial founder and former revenue lead at Shore, I faced the difficulty of scaling word of mouth. We wanted a referral program for our users but couldn't find a suitable tool. Building one internally proved harder than expected. Frustrated by the lack of solutions, I teamed up with my co-founder Bob to create Cello. How do we compare to competitors? ✨ Seamlessly Integrated: Blends naturally with your tool for effortless sharing. 🎁 Personal Rewards: Offer users and affiliates personal monetary rewards for sharing. 🔔 Continuous Engagement: Keep referrals active with notifications. ⚙️ Automated Setup: Easy to set up and fully automated, freeing you to grow your program. 🤖 AI-Based Improvements: Enhance your program with Cello insights and recommendations. ✅ Full Compliance: No worries about tax reporting with personal rewards. 🤝🏻 Success-Based: Test your channel in hours and pay only for success! Who do we solve it for? 🎯 Our focus is B2B SaaS, but we also support platforms and have several B2C customers. How well does Cello work? 😻 Many top SaaS companies, such as Typeform, Butter, Join, and tl;dv, already use Cello. The results are impressive: up to 65% free-to-paid conversion rates and additional monthly revenue growth of > 15% via referrals. Why try Cello today? 🤟🏻 Get started with Cello for free today! For a limited time (until the end of June), enjoy a €1000 discount on any paid plan. Leverage the power of word-of-mouth marketing and watch your customer base grow. We're excited to launch Cello and eager for your feedback after 2.5 years of development. PS: Thanks, @chrismessina, for your trust, support, and brilliant advice. Let's reinvent how companies sell their products together.😍

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2yr ago

Cello

Maker

@chrismessina @stefan_bader so excited to be part of this journey! Crazy to launch on product hunt today! Super proud of everyone from the team. Let's spread the wooord of mouth all together 😺

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2yr ago

Cello

Maker

@chrismessina @stefan_bader excited to be part of the fantastic Cello team 🚀

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2yr ago

Visla

@stefan_bader Congrats on this amazing launch! Really excited for this product, and I can't wait to try it.

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2yr ago

Tiledesk

@chrismessina @stefan_bader congrats on your launch! Could you please explain how the €1000 discount works?

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2yr ago

@chrismessina @stefan_bader Hi Stefan, congrats on hitting 1 million monthly users with Cello! That's a very impressive milestone. As a developer, I'm particularly interested in the features that streamline referral program creation and management. Cello's focus on automation and user engagement seems like a great fit for B2B SaaS companies. Do you have an API or developer program that allows for deeper integration with existing platforms? This could potentially unlock even more powerful referral program customization for Cello users. Looking forward to learning more about Cello and how it can help businesses grow!

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2yr ago

tl;dv

💎 Pixel perfection

Heck yeah! I always skimmed the internet for a good referral programme vendor and all of them seemed intransparent, and a shit ton of work to implement.. With cello, it's easy af! I remember we got rolling in a few days on production with tl;dv, and are benefiting from customer-led-growth ever since, thanks to Cello! Also, the team is icing on the cake. Glad to partner with them since 2 Years :)

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2yr ago

Cello

Maker

@raphael_allstadt thanks a ton for trusting in us early on!! I believe I speak for all startup founders, that without the early design partners, the ones who are crazy enough to take the risk of trying new tools and products, startups wouldn't have any chance. Therefore, also kudos to you and the tl;dv team for having the balls :) It's been a pleasure to work with your team since day 1.

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2yr ago

Cello

Maker

Thanks @raphael_allstadt...the Cello team loves tl;dv and collaborating to create such an awesome referral experience together! And yes, you guys might still be the record holder for shortest implementation time mostly done on a hackathon Saturday. 😃

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2yr ago

Cello

Maker

Thanks @raphael_allstadt! We love collaborating with all of the tl;dv team, it's amazing to innovate and further grow your referral program together

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2yr ago

FuseBase

Congrats! Oh wow, what a discount, I like the simplicity of the platform, you claim 4h dev time is needed, can you assist with implementation from yur side?

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2yr ago

Cello

Maker

@kate_ramakaieva absolutely, our CS team will have you covered to streamline the integration. We also offer an onboarding kick-off and typically set up joint Slack Connect channels to ensure smooth communication. Thanks for the kind words :)

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2yr ago

Cello

Maker

Hi @kate_ramakaieva, our customer success teams always support on implementations -- we've built Cello to make integration as easy as possible, so we are typically just answering questions as they arise from teams. Does this answer your question?

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2yr ago

FuseBase

@stefan_bader excellent!

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2yr ago

FuseBase

@bob_coletti thanks for sharing the details!

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2yr ago

Steer

Nice work guys. I dig the product video. I love tools like these, with ease of integration. Reminds me of Lemon Squeezy. How about macOS apps, do you plan to support those as well?

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2yr ago

Cello

Maker

@vojta_bohm Thanks @vojta_bohm. We already have native mobile SDKs for iOS, Android, and React Native and are always looking to support more based on demand. We also have customers using our web API to integrate in creative ways. Anything specific you are looking for here? Desktop apps are a very interesting topic for us, and something I have worked on a lot before co-founding Cello.

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2yr ago

Steer

@bob_coletti Just curious in case I wanted this functionality implemented in my macOS apps :)

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2yr ago

Wow! Quite an impressive tool for B2B referral. I was just wondering how AI plays a role in the analysis - does it provide feedback on how the program is performing? Would love to know more about it. Also, congratulations on the launch, great work! 🚀

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2yr ago

Cello

Maker

Hi @shrutika_joshi1 you got it spot on, once you go live, Cello provides AI-based recommendations for your program using anonymized data and analytics. There are many areas of the program we are continuously optimizing to improve our customer performance e.g. program placement in UX, landing page and even referral program messaging. Any specific areas you are particularly interested in?

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2yr ago

Congrats on the launch! I’d love to integrate this once you have an iOS native interface, any plan for those?

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2yr ago

Cello

Maker

Thanks @radu_lupu!. We actually do already have native SDKs for iOS, Android, and React Native that make it easy to integrate Cello. You can find our documentation here https://docs.cello.so/docs/cello.... Anything else you are looking for specifically?

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2yr ago

@bob_coletti thanks! Didn’t see it initially in my brief skim through the docs. I’ll check it out

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2yr ago

Love the product - great way to easily implement both user and affiliate referral programs for SaaS businesses. While most companies have either one or the other, this will be a game-changer to allow firms that want to outsource such a program to grow and thrive. What's on the roadmap for affiliate referrals? It's one of the fastest-growing marketing channels, so would be great to hear how Cello is planning to leverage this.

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2yr ago

Cello

Maker

@gabriel_bartolini Very well said - we hope to allow companies to truly scale by maximizing their word-of-mouth. We've started affiliate referrals quite recently - some things we are planning to include soon: - Direct affiliate enablement and management for clients - Media library and direct communication with partners through the partner portal - Access for partners to multiple referral programs from one Cello portal The product is constantly developing so we will likely add even more parts - it's an exciting time

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2yr ago

@philipp_neusser Thanks for clarifying - will definitely keep the program in mind

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2yr ago

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5.0

Based on 6 reviews

Review Cello?

Cello is praised for its seamless integration and comprehensive referral system, particularly highlighted by the makers of

ClipZap

who commend its dedicated onboarding support. Users appreciate its user-friendly interface and customizable referral programs, which effectively boost referral rates and user engagement. The platform's analytics tools provide valuable insights for strategy optimization, and its support team is noted for being prompt and knowledgeable. Overall, Cello is recognized as a top choice for enhancing referral marketing, offering a straightforward setup and impressive results.

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Easiest way to add a referral program to your SaaS

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