Census

Activate your customer data in all your tools, today ⚡

5.0•1 review•

12 followers

Activate your customer data in all your tools, today ⚡

5.0•1 review•

12 followers

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Census is the leading Data Activation platform, powered by Reverse ETL. We sync your data warehouse with SaaS apps like Salesforce, Braze, Zendesk, Customer.io, and 100+ more. Get your go to market teams on the same page by sharing the same customer data. No custom scripts or engineering favors required. Companies like Fivetran, Figma, Notion, Clearbit, and Canva use Census to sync their customer data to the tools that business teams rely on, achieving outcomes like personalizing marketing for over 55 million users, improving sales productivity by 10x, and reducing support times by 98%.

Launch tags:Sales•Analytics•SaaS

Launch Team

Topview Motion StudioGet a launch video for about $3, not thousands

Promoted

Obie for Chrome

Congrats, team! Does this integrate with Streak CRM? Wasn't obvious from the website.. but that could have been me!

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6yr ago

Census

Maker

@chrisbuttenham Not quite yet but we've talked with @aloo about that! Cross your fingers 🤞

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6yr ago

Streak

@chrisbuttenham just to make sure we understand exactly what would work for you, what data are you thinking of pushing into Streak? I'm assuming you'd want it in some of your pipeline columns?

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6yr ago

Obie for Chrome

@aloo yeah exactly. We use custom columns that we update by hand in Streak, but it would be cool if data from Intercom and Amplitude could sync with our boxes so sales and customer success are on the same page. Does that make sense? We're talking perfect world here 🙃

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6yr ago

Streak

@chrisbuttenham Got it, totally makes sense. Will let you know when we tackle this!

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6yr ago

Census

Maker

Hey all! Something new I've had a part in helping launch today: Census. The team's been super diligent getting us to this point. I'm proud of them and was thrilled to join in March to collaborate. The project got my interest for a couple reasons. First, the interesting whitespace they found in what first appears to be a crowded market of helping folks get data plumbed to the right places. Second, and even more importantly, this is such a smart and nice group of people to work with. We're all here if you have questions about anything. Why we're making what we're making? How we build businesses? What we've done to handle the change to fully remote work? How we like our eggs? (You've seen the Gordon Ramsay video , right?)

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6yr ago

Hi Nathan, great product. I am actually working on a project right now where we want to make data from different sources available in our CRM. What is the difference between Census and a tool like Parabola (https://parabola.io/)? Thanks and good luck!

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6yr ago

Census

Maker

@patrick_gebhard1 Boris from Census here. Sounds like your project is right up our alley. Please feel free to reach out directly anytime. Which CRM are you using? As for your question – we definitely play in the same space (transforming and syncing data) though I think we're different in a few ways. For example they focus on a canvas + drag & drop approach whereas we go for a (simpler I daresay) tabular approach. Our CRM connectors in Census are also fairly sophisticated so you can customize what gets mapped vs. over-written, created vs. updated, etc. Finally, our system is designed to live on top of your existing data warehouse (if you've got one), which means you don't have to wrestle with multiple sources for each workflow. Overall though, I'm just excited for both our products to help companies do more with all the data in companies' systems!

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6yr ago

@borisjabes we are using Freshsales

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6yr ago

That’s a pretty impressive set of initial customers. What sort of problems are you helping them solve?

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6yr ago

Census

Maker

Thanks @brunowong! We were actually inspired from solving this problem at early days at Dropbox. Companies with freemium user bases have a really strong advantage in getting initial usage inside a company because the barriers to adoption are so low. And as more people inside a company start using a product, it has its own internal viral growth mechanism. This is great for creating more individual accounts, but as a product, you actually want those businesses to start adopting more enterprise features. It turns out it's really hard for folks on the sales and marketing side to get a sense of which companies are good targets. That usage data is really easy for a PM to see in analytics, but that doesn't help Marketing create a targeted campaign or Sales chase high priority leads. That's where we come in. We work with Figma and Notion to help them take all of that individual product usage and give their sales and marketing team a much better idea of where the interesting adoption is happening!

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6yr ago

Nice stuff around! Well done! As a CDP myself, I had a quick question, how does that compete with Segment Connections and Persona plz? I wasn't sure!

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6yr ago

Census

Maker

@benj_malartic merci! We love the core Segment product ourselves as it helps folks manage all their events. We definitely share the same goal as Personas though we take a different approach (and have a much lower price as far as I know). Personas due to its origins makes you build a profile of a customer out of the event stream. With Census, you use the fact tables you already have in your warehouse & tools so you don't need to rebuild the customer profile.

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6yr ago

@borisjabes Good to know! Thanks for those insights!!

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6yr ago

@borisjabes how does that "fact tables you already have in your warehouse & tools" works in real life? Because you will need to map that to a customer profile that some points nop?

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6yr ago

Reflect New Tab for Chrome

Our team has been one of the lucky early customers of Census and it’s been really helpful as we scale our data operations at Clearbit. Our growth team can now build a shared data model with calculated attributes of our customers and publish it to a variety of tools like Salesforce, Customer.io, etc. Super awesome.

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6yr ago

Census

Maker

@maccaw!!! Thanks!

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6yr ago

Product Hunt

Kudos on the launch, @natekontny! I've seen the pain points your solving with this. It gets especially messy as companies adopt more tools for specific functions/needs.

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6yr ago

Census

Maker

@rrhoover thanks brother! Hope you’re well and our paths can cross again in meatspace soon :)

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6yr ago

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5.0

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