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Once again apple has made a beautiful move. As the saying goes 'the pioneers get slaughtered while the settlers prosper' however in the case all 3rd party apps have settled either on iOS or android and now the owners of the operating systems have the data and ability to launch native apps to their systems with a possibility of a mass install with one of the os upgrades. Really for investors of apple it's a reassuring thing to remember that although hardware sales have plateaued the value is in the operating system they create and the masses live off. Well done apple.
Very interesting move by Apple. With the recent interest in exclusive video content on Apple Music, it's nice to see Apple focusing on providing quality apps and content for the devices they make.
Be interested to see "Stories" come to Messages like every other platform. Way to go Apple.
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I'm reluctant to use anything social from Apple too, considering previous Ping and other efforts have flopped.
But I think people are selling this short and calling it off too quickly. If you factor in Apple's soon-to-be advantage in AR, where tens of millions of new phones with the feature (and potentially hundreds of millions if they allow reduced AR support in previous devices), you will see the advantage of an app like this.
Apple is known to dabble. You know they have a roadmap for this thing. It's not just a toy. No doubt it will be a way to collect feedback on how people use photos and interact. Then they'll find a way to add the AR pieces to this, so that people are detected, objects are detected, etc.
Snapchat is doing some of that now of course, but their AR long play is very different from Apple's.
I'd say this is a hint at what's to come.
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Let's remember. Facebook is unattractive to millennials and the kids of the current generation, who like Snapchat and Instagram for chatting. They like to keep things simple and they are much more superficial when it comes to communicating than some of us of previous generations. They want to show their day in little clips, be silly with AR overlay faces, and dish out their day in temporary mini-movies. Facebook's model is capture and store, and feels rather "corporate" to them.
If Apple doesn't want to become the stodgy "Facebook" in the eyes of the youngsters, they have to keep bringing out fun superficial things that meet their needs.
This app fits in well with that. Kids, teenagers, and millennials will probably like it. Especially when Apple beefs up their AR features, which our undoubtedly already in development.
The whole design of the app seems very Un-Apple-ish to begin with. The long record button, the font choices in the App page, all of it is so not Apple. Looking forward to try it out though.
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The funny thing about this is that iMessage had its own version of Snapchat, technically, within Digital Touch Message. If you go into it and tap the video icon you can send a 10-second video...
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I'm not feeling it so far. Maybe once a few new updates, it will be able to compete with Snapchat. We'll see.
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