Deploy Empathy will help you learn the skill of talking to your customers so that you can pull out their hidden needs, desires, and processes. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Sweet, this is very timely as we're just about to start another round of customer interviews! Started reading and going through the interview scripts yesterday, love it so far. Congrats on the PH launch :)
@maciej_gryka thanks! would love to hear any thoughts you have as you read & how your interviews go!
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Reading this book I feel like I'm learning a new super power that will be integral to getting my SaaS business to succeed.
Thanks so much for providing this to us (solo) founders without a user research team 😊
@mpseidel Wow! That's high praise, Michael. With that kind of enthusiasm for research, you will be able to get the most out of it & use it to supercharge your efforts :)
This is an incredibly actionable book. It's instructive, it's clear, and it's very clear that Michele has worked with her (future) readers to turn this into the best possible and most up-to-date book on the market.
This is hands down the most practical, high value-per-page book on customer interviews I've read. Great advice from the first page right through to the last.
@bhumi1102 thank you! It never would have made it this far without the support of Software Social listeners :)
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You can tell that Michele has given her all in this book, sharing her great insights on customer experience. Definitely worth a read. Congrats @mjwhansen!
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