Deploy Empathy will help you learn the skill of talking to your customers so that you can pull out their hidden needs, desires, and processes. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
@mjwhansen hey that's very kind of you, thank you Michele, would definitely check out the book once I get free :)
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Got the hard copy from Amazon a few days ago, and have already used several of the scripts and ideas from the customer support section when I felt like I might say something I would regret!
I've been wanting to read something new on the topic fo quite some time now. There hasn't been something new coming out recently with this exact topic. Excited to start reading it.
Over the last 15 years I’ve helped developers sell software and marketers to build software.
Convincing them to talk to customers and really listen to customer problems has always been a challenge. Deploy Empathy is the instruction manual for customer interviews I’ve always wanted. Finally I can direct my clients to scripts and techniques they can use to learn more directly from their customers. Many of them would have saved months, some hundreds of thousands of pounds had they applied the practices in this book.
I was so happy to know that this book was finally released. I've been consuming Michele's work for some time now since diving deeper into user research. I haven't finished reading, but where I'm at so far in the book has me excited and informed to keep going. Super smooth read- it's practical and actionable. Excellent!
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