Echo Look

Amazon's Alexa now has a camera

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Amazon's Alexa now has a camera

5 followers

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Camera apps

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Physical Products

Launch tags:Fashion•Hardware•E-Commerce

Launch Team

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Promoted

Strange that Amazon went all in on the "check out my fashion selfie" concept instead of the other 100+ opportunities a camera can afford.

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9yr ago

@thejfkshow A camera and a small built in projector to display on the wall and hand gestures to navigate. Would have been really innovative.

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9yr ago

Gulp

@thejfkshow Not that strange if you're approaching what to solve starting with the question "wtf do we sell a crap ton of, that is hard as nuts to sell without having more context other than just voice/sound?" (answer: clothes) follow up question : "okay, what do we need to get people to buy more of that stuff using Alexa?". (answer: camera). My guess is they'll integrate their firefly tech (image recognition) so you can start holding objects up to the camera, and alexa will immediately identify and of course, offer the opportunity to order.

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9yr ago

@thejfkshow Agreed: https://twitter.com/lukew/status... At least they're trying to solve a real problem (easily buying good fitting clothes online) — I still go to bricks and mortar.

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9yr ago

@thejfkshow Exactly. This is being super niche. But then, this also provide a test bed for their future camera products I guess.

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9yr ago

The Drizzy Keyboard

@thejfkshow What kind of opportunities with mass market appeal were you thinking of?

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9yr ago

Product Hunt

Hunter

I was speaking with someone about Amazon's next evolution of Echo and how camera/visuals are inevitable. It's interesting to see them focus so much on the fashion use case (watch the video), turning it into essentially a "smart" mirror. Next up: a screen so Amazon can create cool experiences like this one. 🤔

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9yr ago

@rrhoover Smart move by Amazon. 1. Targeting non-consumption in a unique way (Fashion). 2. Targeting women. 3. Generating a dataset for training their ML models.. for free... and eventually selling more outfits. Very smart. 👌 I'm StitchFix is envious of this.

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9yr ago

Xbox One Party Chat Podcast #39: Bossa Studios Creators of I AM BREAD

@rrhoover That was the missing gap to me as well... but I'm guessing they will initially be using the mobile app for that... I wonder how long it will be before its suggesting clothes to buy based on what photos you've taken.

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9yr ago

@rrhoover I didn't even realize that people shop for fashion related clothing on Amazon! I'm more likely to buy toilet paper on Amazon than a new dress shirt.

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9yr ago

@rrhoover The minute Amazon comes out with a screen like your link, I'm buying it

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9yr ago

Denarri

I'm willing to bet this is their first step towards eventually being able to show you how outfits will look on you without needing to try them on. Thus eliminating one of the last remaining reasons people buy clothes at brick and mortar stores.

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9yr ago

Xbox One Party Chat Podcast #39: Bossa Studios Creators of I AM BREAD

@ghobs91 I would put a lot on that bet... this is just their first iteration... im sure 3D scanning / augmented clothing over the app will be coming soon

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9yr ago

@ghobs91 I would actually be all over that. I hate shopping!

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9yr ago

Company Discovery Bot

Amazon is on a roll. I wonder how purchasing will be integrated into this? Suggested accessories, alternative pieces or turn it social and buy pieces you like from other uploaders. I like it's potential.

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9yr ago

Product Hunt

I understand the hate about this product in the comments. I'd like to point out that most of the commenters aren't the target for this particular product. I'd see myself use Echo Look. Get data about my wardrobe, know what I should wear depending on the weather and so on... Next step: Echo integrated with a smart mirror.

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9yr ago

LiveTour

@syswarren This. Pains me a bit to see so many male detractors speaking on behalf of a demographic they aren't a part of. Personally, I think this has a lot of potential & is a great first use case.

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9yr ago

ProWriter

I'm sure Amazon is seeing what people are wearing and using that to then suggest products/clothes to buy from Amazon. "I see you love rompers. Here's 10 rompers that fit your style that are on sale now on Amazon"

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9yr ago

Breaker

@dave_poly Or the other way. Amazon knows that the cool kids like rompers and then passes that info onto their buyers / distributers to get more people to buy rompers.

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9yr ago

TheyMadeThat

It would be nice if I can control FireTV using Alexa. Is it because of patent litigation / negotiation as to why this hasn't come out yet? Alexa is basically Kinect's voice control done right.

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9yr ago

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