Find Your Niche Challenge

Name: Find Your Niche Challenge
Rating: 5.0 (2 reviews)

Find customers who’ll be happy to pay for your indie app

5.0•2 reviews•

49 followers

Find customers who’ll be happy to pay for your indie app

5.0•2 reviews•

49 followers

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This is a 5-day email course for indie hackers who've focused too much on building and way too little on marketing and don't know where to start. It's a combination of a kick in the butt and the skills you need to find your first users and paying customers.

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Launch tags:Marketing

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Maker

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Hey guys, long time lurker and commenter but it's my first launch on PH so be gentle please! Find Your Niche is a very condenced version of a general approach to marketing SaaS products which I've built over 25 years as a dev and entrepreneur, over a dozen failed and successful ventures, and 3 years of full time marketing. I'm deliberately fighting against the idea that you either have product market fit out of the gate or you don't. I believe that any sophisticated enough product can be repositioned a dozen different ways for a dozen different usecases and niches, and that it's perfectly fine to have a solution looking for a problem *if you are actively looking*! And since as devs we're a lot better at building solutions that finding problems that other people would be willing to pay for, this solution-looking-for-a-problem situation is far too common to ignore. So if you built an MVP or a full blown app to scratch your own itch, but now your scratching your head on where you can find users, this little course might be just what you need. It's a 5-day thing delivered by email, it takes abiout 20-30 minutes a day to do (to watch the daily video and do the daily exercises) and it's going to give your marketing efforts a massive push. I'm going to be around for the next little while to respond to comments and answer questions so fire away and I'm also always available on Twitter at @finereli.

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3yr ago

Congrats on the launch, Eli! I think this is such a great start for people who are serious about making the thing they build actually work. So that it lands somewhere beyond just the code. Makes you think about your product, its features from a perspective of the customer, outside of your own imagined world with who and how will use it. It helps narrow down to the specifics. And the best part, it doesn’t just throw you at find your niche question, which is obvious. But it takes you there gradually, by walking you through the “how” with understanding that you don’t have PMF experience yet. All the best with this! Such an awesome material for makers.

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3yr ago

Maker

@igorlanko Thanks so much, this is so nice to hear! And I totally agree - people usually treat PMF as something you either have or don't have, but there are so many ways in which you can reframe any product and so many different groups of people you can target, it's often possible to find it by going throuhg a structured process.

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3yr ago

ScoreMyDeck.Com

Congrats on the launch @elifiner! Really excited to go through it and see how it can help me going forward with a new project. Got a ton out of our conversation previously, so can't wait to see what you've compiled!

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3yr ago

Maker

@leo_guinan Thanks Leo! I still haven't released our podcast recording, but I will, I promise! It was indeed a very good chat.

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3yr ago

Crunchbase

Congrats on the launch, Eli! Eli will take you from the land of “I think this is what prople want” to “I know these people and this is what they want” - which is a journey fraught with peril that each one of us have to undertake at one point if we are to cross into the land of milk and honey.

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3yr ago

Maker

@vint Oh man, that's such a wonderful way to state this. You make it sound like a great adventure which entrepreneurship really is. We need to fight and overcome both internal and external monsters on our way to the treasure - our own freedom. Thank you!

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3yr ago

ValueTools

Congratulations Eli. This must be good. Following you for quite some time on Twitter and your content about marketing has been top notch. Going to check this out.

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3yr ago

Maker

@anshulsojatia Thanks Anshul, so lovely to hear you say that! This course is like the condensed version of everyhting I know about early stage marketing, I hope you find it useful when you go through and I'm looking forward to your feedback.

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3yr ago

Oh man! thats a great product specially who are new on indiehackers community like me. I'm also lunching soon few products. I'll definitely buy this awesome course. One matter about your pricing. This is great great. Take a bow! 🔥🔥🔥

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3yr ago

Maker

@mahekarim I really believe that products that don't have any marginal costs should be sold with flexible pricing. You can't do it with SaaS to the same extent because of support and server costs, and I definitely can't do it with consulting, but a DIY course works well. Thanks for recognizing this, I hope more people take this path!

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3yr ago

I am a marketer myself just as Eli. Newbie in the SaaS niche and been having a lot of trouble understanding the system and how to get an app going. So I decided to take his course "Find your niche" and I'm at the second day of it. I don't know if I'm supposed to tell you what's inside the course but trust me, whatever it is, it contains a lot of value. Eli has been a client of mine (I'm a copywriter), and trust me, Eli knows more about marketing and launching on PH than any other course or person I've encountered in the past. Try the course and judge for yourselves!

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3yr ago

Maker

@ianshaggarwal Thank you so much Ansh, your appreciation means so much to me! This is the first time I'm launching on PH though, so I don't know if I can say that I know a lot about it. This seems to be working alright for a first time :)

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3yr ago

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