Formsort is a low-code form builder built from the ground up for conversion rate optimization. Teams use Formsort to power the most important forms in their businesses - the ones that convert visitors on their marketing site into customers.
@pinar_ademoglu Yes! you can control the frequency with which answers are sent to your data store. The options are to send the answers after every step, when the flow is finalized or abandoned (after 5 minutes of no action), after a save point (you can decide which question/step is considered a savepoint), and when the flow is finalized.
@pinar_ademoglu Yes - and we think that's one of the most important features to get right! You don't want to lose a lead just because they left your flow mid-flow!
Congratulations on the launch! Really love the product versatility— will definitely save us time on customization. Do you offer data and analytics dashboards so we can test different form fields’ conversion rates? Congrats, team! 👏🏼
@heytalal
Yeah - we have basic analytics within the tool itself, such as the step-level dropoff within a single flow variant, or a comparison between the conversion rate of multiple variants.
But because we integrate with lots of analytics tools (Amplitude, GA, etc), you can use those as well to create funnel dashboards that include Formsort flows -- since we're just one part of the overall conversion story :)
@heytalal Thanks for checking it out!
We do have some of that in our studio and will be adding more over time but we also make it easy to get data and analytics out to other tools for a/b testing
@heytalal To echo what Fil and Ben saying, we have some in-house analytics but also want to be cognizant of how people might choose to continue working in tools that they are more comfortable with like Amplitude, GA, etc. You can see the list of our integrations here: https://formsort.com/integrations/ We are all about empowering people to do work the way they want to work!
Hi Product Hunt!
I’m Fil, cofounder and CEO of Formsort.
Ben, Peter and I were early employees at Better.com, an online mortgage technology startup. There, we experienced the frustration of custom-engineering forms firsthand.
As the head of product, my team built Better’s mortgage pre-approval flow, which is essentially a long, branching form with a branded design, complex logic, and 3rd party data pulls. Every piece of this form was built from scratch by our engineers, and even simple changes could take weeks to get implemented. This significantly slowed down our ability to test and optimize. We spent most of our time solving generic data, logic, and UI problems instead of focusing on the nuances of our industry and helping borrowers into their homes.
When we looked around, we didn’t see any great solutions for this complex engineering problem. Tools like Typeform and Jotform weren't flexible enough to help tech companies like us with their complex product forms. Open source libraries only solved point problems. And custom engineering cost a ton of money.
That’s why we built Formsort: to have the form platform we wish existed.
Since we've gone live, our customers have received nearly 50 million form submissions, and have built:
- Patient intake forms that double sign-up conversion rates
- Qualification flows that increase sales by 30%
- Fintech onboarding flows saving $100,000s in engineering costs
- SaaS sign-up and feedback forms
+ more
Formsort has:
🎨 A powerful theme editor: control every form component, from overall layout to individual button states.
🧠 Complex logic: personalize responder experiences with conditional logic, redirects, and real-time calculations.
↔️ High extensibility: embed custom question types, retrieve answer choices from APIs, or embed the flow itself.
🔗 Native integrations: data stores (PostgreSQL, BigQuery, Redshift, Google Sheets), analytics tools (Segment, Amplitude, Optimizely, Google Analytics) and more
🔐 Strong data privacy and security: SOC 2 Type II certified and HIPAA compliant
🎁 A special Product Hunt offer: Get 20% off our Pro plan if you sign up within a week of our launch.
Get started for free today—we can’t wait to see what you build!
@muge_cikrikcioglu You can build any form you’d like on Formsort. That being said, we typically see people build sign-up flows, customer surveys, surveys, personalization quizzes, and much more. You can find our templates in our template gallery to get you started. Let us know if there is a template that you would've liked to see!
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Congratulations on the launch!
Is it possible to pass in data to Formsort? I have information on some customers from previous surveys and would like to ask questions based on that information.
@endals Thank you, Edlira! That's a great question. You can pass in any information that you'd like into a Formsort form using API variables. If your information is accessible via API, you can use that information in your form to decide which content you will show your responder or include it in a text and display it to them. we have had customers use us for price look-ups or nearest store look-ups and many other use cases like that! For more technical details, you can go here: https://docs.formsort.com/buildi...
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This looks good, congratulations on the launch. Say I want to add a quiz on my blog, do you support custom code embeds?
Hey congratulations Formsort team! @fzembow@ben_fine and @hamna_nazir Love this product and having a chance to try it I was blown away by how customizable it is. I think that use cases you are targeting with this form is super interesting being that the form has strong data privacy and security for HIPAA and SOC 2. Great work!
@fzembow@ben_fine@hamna_nazir@michaeljnovotny Thank you for your note, Michael! Anybody can use Formsort, given the high level of customizability and functionality! But yes, HIPAA and SOC2 allow us to make sure we are a good choice for everyone in financial and health tech verticals as well.
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