I’ve been using GazeIQ as a pre-launch check for ad creatives, especially for Meta and display campaigns. Instead of relying on gut feeling or “this looks clean,” I upload creatives here before spending and quickly see whether the important elements are actually getting attention.
What stood out immediately is how often good-looking creatives fail to guide attention properly. In a couple of cases, the CTA and product were getting ignored, which I would’ve never caught without the heatmap.
The combination of attention heatmaps, scoring, and actionable suggestions makes it very practical. It’s not just insight, it actually helps you fix things quickly and iterate.