IMAI transforms a single product photo into precise variations, real studio-grade mockups, lifestyle scenes, videos and even 3D/AR assets - all calibrated with a curated library of industry-ready colors, materials and design presets.
We re building IMAI Studio to solve a problem we kept seeing over and over: creating high-quality product visuals is slow, expensive, and hard to scale. Photoshoots, revisions, re-shoots for new angles or campaigns it all adds up, especially if you have a growing catalog.
cost efficiency (1)design inspiration (1)eliminates need for photo shoots (1)
IMAI Studio is an incredibly powerful tool for anyone working with product content. I tested it with a few basic product photos and the results were impressive.
What needs improvement
More collaborative features
Report
19 views
Unblocked — Get AI agents to generate code that fits your system.
Get AI agents to generate code that fits your system.
Hi everyone - we’re the team behind IMAI Studio.
For years, bringing physical products to life has been slow and layered. Multiple rounds of prototyping. Weeks lost in sampling. Materials consumed. Miscommunications in translation. And an industry where decisions increasingly demand speed, clarity, and the ability to iterate fast.
AI tools have appeared, but most still fall short - inconsistent quality, unrealistic scenes, strange colors, and results that don’t match what real teams need.
We built IMAI to fix that gap.
IMAI transforms a single product photo into precise variations, real studio-grade mockups, lifestyle scenes, videos, and even 3D/AR assets - all calibrated with a curated library of industry-ready colors, materials, and design presets.
Instead of replacing teams, IMAI gives them the ability to explore more ideas, iterate faster, and make decisions without burning time, materials, or budgets.
Redesign a shoe in minutes. Test six colorways. Drop a bag into an editorial scene. Generate marketing assets instantly. Or validate concepts long before any physical prototype is made.
Today, teams inside H&M, MK, Kitex, Brandix, and Tata are already using IMAI to work more intelligently and move with greater agility.
If you design, build, or market fashion and lifestyle products, IMAI will help you save time, reduce risk, and unlock far more iterations - with results that feel genuinely usable from day one.
We’d love for you to try it, explore, and tell us what you think.
@chilarai the same pipeline works really well for any visually-driven e-commerce brand, so we’re already seeing interest from beauty, jewellery and D2C lifestyle teams too
@chilarai we planning to add plugins in our future roadmap thats gonna bring imai right into every e-commerce website builder shortly
Report
Great work, I tested out IMAI for a while, and I think there's lots of potential use cases (product ideation, product design, marketing). What are the major next features on the roadmap @viola_schritter ?
Planning the composition and visualizing the final result usually takes so much effort. This seems like it would be really helpful for that part of the process.
Hi Ashok, thanks for your message. Appreciate your comment.
Teams at H&M, Tata International, Pantaloons and Brandix are using IMAI in their design and studio workflows. It has been the most validating part of this journey. 🚀
In Asia specifically, adoption has been stronger because the pain is so acute:
huge SKU counts,
tight timelines,
and the need to create localized visuals for marketplaces, retail, and social - without doing a new shoot every time.
It is not just for the brands but we finding use cases where the manufacturers for these brands (the ones who make the sample collections for them) and even bigger on adopting the platform.
Most teams start with simple things: turning 1-2 base photos into full e-commerce catalogs, quick colorways for internal decisions, or testing campaign visuals for different regions. Once they see that works, they move into more advanced use cases like concept mockups, seasonal drops, and even 3D/AR experiments.
On the global side, we started in Asia by design, but we’re already have started working with teams that operate across North America as well. It’s still early for us, but the pattern is clear: wherever brands are fighting the “design and content bottleneck” between product and marketing, IMAI fits right in. 🌍
Hi everyone, here’s a quick walkthrough of IMAI in action - how we go from a single product photo to multiple design ideas, studio shots, and ad-ready visuals in minutes. Would love your thoughts on what feels most useful (and what we should add next). 🚀
Report
@viola_schritter
This is too good! A decade ago nobody would have even imagined something like this!
Congrats on the launch. Quick question, is IMAI being used more for early concept validation, or more for instantly generating final marketing assets at scale?
Thanks Lusine! Today usage skews slightly toward final marketing assets.
The best workflow we see is validating a concept and then using that same reference to spin up full campaigns. Because everything updates live for everyone in the project, design tweaks and marketing experiments stay in sync with the whole team, which makes iterating on both sides much faster.
IMAI Studio
Swytchcode
It feels like an absolute cost saver for e-commerce products. Great job
Any other category are you targetting?
IMAI Studio
Hi @chilarai , thank you for your feedback. Currently we are targeting apparels, shoes & bags mainly.
IMAI Studio
@chilarai the same pipeline works really well for any visually-driven e-commerce brand, so we’re already seeing interest from beauty, jewellery and D2C lifestyle teams too
Swytchcode
@mayank1990 thats awesome!
IMAI Studio
@chilarai we planning to add plugins in our future roadmap thats gonna bring imai right into every e-commerce website builder shortly
Great work, I tested out IMAI for a while, and I think there's lots of potential use cases (product ideation, product design, marketing). What are the major next features on the roadmap @viola_schritter ?
IMAI Studio
@lcseidl Hi Leander,
Thanks so much for testing IMAI. On the roadmap, we’re focusing on:
Simpler video generation - users can upload a product and get full scripts or ads with one click, no starting image needed.
Collaborative features - so teams can work together seamlessly.
Branding UX - users can apply brand guidelines across the workspace automatically.
Excited to see what you think!
IMAI Studio
@viola_schritter @lcseidl thanks
Planning the composition and visualizing the final result usually takes so much effort. This seems like it would be really helpful for that part of the process.
IMAI Studio
@mayank1990 Just saw this. Looks great so far. Will let you know if anything comes up.
IMAI Studio
@new_user___3352025aaad15cafb976078 we have made a note on this maybe our next launch v.2 would solve this concern
I honestly didn't know H&M and Tata use IMAI! That's a really positive product validation!
I am sure you must have identified innumerable use cases for IMAI Studio in retail/e-commerce space, @viola_schritter
What has been you experience with Asian retail space w.r.t the usage of this tool? I mean, were you able to penetrate into the global markets so far?
IMAI Studio
@ashok_nayak
Hi Ashok, thanks for your message. Appreciate your comment.
Teams at H&M, Tata International, Pantaloons and Brandix are using IMAI in their design and studio workflows. It has been the most validating part of this journey. 🚀
In Asia specifically, adoption has been stronger because the pain is so acute:
huge SKU counts,
tight timelines,
and the need to create localized visuals for marketplaces, retail, and social - without doing a new shoot every time.
It is not just for the brands but we finding use cases where the manufacturers for these brands (the ones who make the sample collections for them) and even bigger on adopting the platform.
Most teams start with simple things: turning 1-2 base photos into full e-commerce catalogs, quick colorways for internal decisions, or testing campaign visuals for different regions. Once they see that works, they move into more advanced use cases like concept mockups, seasonal drops, and even 3D/AR experiments.
On the global side, we started in Asia by design, but we’re already have started working with teams that operate across North America as well. It’s still early for us, but the pattern is clear: wherever brands are fighting the “design and content bottleneck” between product and marketing, IMAI fits right in. 🌍
IMAI Studio
Hi everyone, here’s a quick walkthrough of IMAI in action - how we go from a single product photo to multiple design ideas, studio shots, and ad-ready visuals in minutes. Would love your thoughts on what feels most useful (and what we should add next). 🚀
IMAI Studio
@viola_schritter @ashok_nayak
Thanks Ashok. Appreciate your feedback!!
Krisp
Congrats on the launch. Quick question, is IMAI being used more for early concept validation, or more for instantly generating final marketing assets at scale?
IMAI Studio
@lusine_mnatsakanyan4
Thanks Lusine! Today usage skews slightly toward final marketing assets.
The best workflow we see is validating a concept and then using that same reference to spin up full campaigns. Because everything updates live for everyone in the project, design tweaks and marketing experiments stay in sync with the whole team, which makes iterating on both sides much faster.