Irrational Pricing

Learn to increase your revenue from pricing case studies.

232 followers

Learn to increase your revenue from pricing case studies.

232 followers

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I pick a product/service and I design pricing using behavioral psychology, decision science, cognitive biases, and nudges. Because pricing psychology is leverage. It’s free.

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Launch tags:Marketing•Growth Hacking•Growth Hacks

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Viktor.comAn AI coworker that actually does the work

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Maker

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You're probably leaving money on the table. We want to increase our product revenue. But marketing is tough these days. Building and improving the product, social proof, customer success, and more – they all matter. But pricing is leverage. With minimal effort and often just small tweaks, you can 2x your revenue. Behavioral psychology, decision science, cognitive biases, and nudges influence people's buying decisions and behaviors. Because how you design choices, you design decisions and behaviors. Making small pricing adjustments is enough to double your revenue. I write case studies that explain this. Join and learn how to increase your revenue from pricing case studies.

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3yr ago

Hey! Very interesting product / knowledge piece! I subscribed and I liked the way it took me directly to my mailbox! Waiting for the access / materials to get your insights! Thanks a lot!

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3yr ago

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Maker

@maria_loleyt hey Maria. Very thanks for your feedback. but it's not a product.:) it's a newsletter. I publish 2-3 deep case studies monthly as I wrote on the landing page. you can go to the last case studies from came to email. And I'll send the next case studies. but, in the future, I can build an AI tool about this :)

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3yr ago

@denizcansanlav All clear! That is what I thought it was! Great newsletter!

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3yr ago

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Maker

@maria_loleyt 🚀🚀🚀🚀 very thanks

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3yr ago

hahaha, this is great! I have a whole 'pricing inspiration' notion page where I paste screenshots, so this seems great. I signed up and got a long email, I was looking for a guide/digital product, is this a newsletter? Apologies if misunderstood here from launch notes. Compelling landing, congrats on the launch!

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3yr ago

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Maker

@esus hey very thanks Esus. case studies are a guide. I guess, I should clarify my message

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3yr ago

I keep a close eye on Denizcan's work. In fact, he will be speaking at our upcoming Product Hunt event in Istanbul. Come to the event and learn from him if you're interested. RSVP: https://www.eventbrite.com/e/pro...

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3yr ago

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Maker

@tugce_icozu very thanks Tuğçe :) it's great news

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3yr ago

Outcome

This looks really neat - I think pricing is like the fifth dimension to a lot of product people. I try my best to look at it like an additional prong of the product that is as fluid as all other business verticals. Is this a mailing list / newsletters?

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3yr ago

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Maker

@dzaitzow hey very thanks Daniel. absolutely, this is a newsletter or mailing list. I publish a few case studies about pricing psychology.

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3yr ago

Outcome

@denizcansanlav Very cool - I am signed up!

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3yr ago

Tailkits

I do believe in the power of pricing packages we choose for our products too. That’s why I love your methodology in irrational pricing! Congrats on the launch Denizcan 🥳

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3yr ago

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Maker

@hey_fk very thanks Fatma :)

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3yr ago

Congratulations on the launch! The intersection of behavioral psychology and pricing is fascinating. I'm curious, do your case studies also delve into specific industries or niches, or are the principles generally applicable across various sectors? Looking forward to diving in!

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3yr ago

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Maker

@uxyemi Of course, there are many variables like industry, strategy, and hypotheses to consider. But the foundation of the hypothesis is human behavior (i.e., people), so the same theories can be applied to almost any field. Not just in marketing, but also in design, experience, communication, and so on. Also, very thanks Yemi :)

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3yr ago

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